Get In Touch
Phone: +1 915.730.3817
500 W. Overland Ave Suite 250W, El Paso, TX 79901
Back

Insights

Email security is paramount for businesses of all sizes as it is an essential part of small businesses operations. With the increasing sophistication of email based cyber attacks such as phishing attacks (pretending to be somebody else) and email spoofing (sending emails from other people’s addresses), it’s essential to ensure your organization’s email communication is secure and trusted. One critical tool in achieving this is DMARC (Domain-based Message Authentication, Reporting, and Conformance). This article will explain what DMARC is, its importance, how it works, and the impending deadline set by major email service providers like Google and Yahoo for its implementation.

What is DMARC?

DMARC is an email-validation system designed to protect your company’s email domain from being used for cybercrimes such as email spoofing, and phishing scams. It builds on two existing mechanisms, SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), to authenticate the sender’s identity and ensure the email’s integrity. By implementing DMARC, businesses can significantly reduce the risk of their email domains being exploited for malicious purposes and also it increase its reputation and prevent them from being detected as spam.

Why is DMARC Important?

Here are a few reasons why it’s a must-have for your business:

  • Enhances Email Integrity and Trust: By verifying that the emails sent from your domain are authentic, DMARC fosters trust in your email communications, critical for maintaining your business’s reputation.
  • Prevents Email Fraud: DMARC helps in preventing bad actors from using your email domain to conduct phishing attacks or spread malware, thus protecting your customers and partners.
  • Improves Email Deliverability: Emails validated by DMARC are less likely to be marked as spam, ensuring your important communications reach their intended recipients.
  • Google and Yahoo will start requiring it: Starting June 2024, Google and Yahoo will take DMARC into account to validate the authenticity of emails. Domains that do not implement it will have their emails being detected as spam.

How Does DMARC Work?

DMARC works by allowing domain owners to publish policies in their DNS records that define their email authentication practices and how receiving email servers should handle emails that don’t pass the authentication checks. When an email is received, the email server checks the DMARC policy of the sender’s domain to determine the authenticity of the email. If the email fails the DMARC check, the receiving server can either reject the email, mark it as spam, or report it to the sender based on the specified policy.

The Urgency: Google and Yahoo’s Deadline

Recently, major email service providers like Google and Yahoo have announced deadlines for implementing DMARC policies to combat email fraud and enhance security by June 2024. This move underscores the urgency for businesses to adopt DMARC to ensure their emails continue to be delivered effectively. Failure to comply with these requirements may lead to your emails being rejected or marked as spam, significantly impacting your business communications.

Why Your Business Should Act Now

With the deadline approaching, it’s crucial for small and mid-sized business owners to understand and implement DMARC policies promptly. Not only will this safeguard your email communication, but it will also preserve your company’s reputation and ensure compliance with industry standards.

How We Can Help

Understanding and implementing DMARC can be complex, but you don’t have to navigate it alone. Phidev specializes in helping businesses secure their email communications with DMARC. We can assist you in setting up the necessary policies, ensuring your emails are authenticated, and optimizing your email deliverability. While the importance of DMARC implementation is clear, we believe in empowering our clients through education and support, rather than pushing services. Let us help you enhance your email security and maintain the trust of your customers and partners.

Conclusion

In conclusion, DMARC is an essential tool for any business looking to secure its email communications in the digital era. With the looming deadline from Google and Yahoo, it’s more important than ever to ensure your business is prepared. Our team is ready to assist you in implementing DMARC, protecting your email domain, and ensuring your messages reach their destination. Contact us today to learn more about how we can help you navigate the complexities of email authentication and deliverability.

In today’s fast-paced digital world, content is king, and its strategy reigns supreme. In the Content Era, where social media, Instagram stories, TikTok videos, and blog articles can make or break a business, having a well-thought-out content strategy is no longer a luxury, but a necessity. The quality of your website’s photography, copy content, taglines, illustrations, and other elements can determine whether a potential client is won or lost. Content strategy is the driving force behind successful digital marketing, and it ensures that your online efforts align seamlessly with your marketing and business objectives. At Phidev, we understand the power of content strategy and development, and how they can elevate your brand to new heights.

The Significance of Content Strategy in the Digital Age

With the advent of the internet and social media, consumers now have an overwhelming amount of information at their fingertips. In this sea of content, it’s crucial to stand out and capture the attention of your target audience. Content strategy serves as a roadmap that guides your brand towards success in the digital landscape. Here’s why content strategy matters more than ever:

  1. Maximizing Brand Visibility: A well-executed content strategy ensures that your brand is consistently visible across various online platforms. From engaging social media posts to informative blog articles, your content acts as a magnet, attracting potential customers and retaining existing ones.
  2. Driving Organic Traffic: Search engines love fresh, valuable, and relevant content. By incorporating search engine optimization (SEO) best practices into your content, you can improve your website’s ranking and attract organic traffic, leading to higher conversion rates.
  3. Establishing Thought Leadership: When your content offers value to your audience and addresses their pain points, it positions your brand as a thought leader in your industry. This authority fosters trust, making customers more likely to choose your products or services.
  4. Building Brand Loyalty: Engaging, consistent, and authentic content fosters a sense of community and loyalty among your audience. By creating content that resonates with your target market, you build long-lasting relationships with your customers.
  5. Adapting to Changing Trends: Content strategy is not static; it evolves to keep up with the changing preferences of your audience and the dynamic digital landscape. This adaptability ensures that your brand remains relevant and competitive.

The Elements of an Effective Content Strategy

An effective content strategy is a well-coordinated plan that encompasses various elements, each playing a crucial role in achieving your business goals. Here are the key components of a winning content strategy:

  1. Audience Research: Understanding your target audience is the foundation of an effective content strategy. Through in-depth research and analysis, you gain insights into their preferences, pain points, and online behavior, enabling you to create content that resonates with them.
  2. Content Planning: Based on audience research, you can strategically plan the type of content that will appeal to your target market. This includes choosing the right content formats such as blog articles, infographics, videos, or podcasts.
  3. Content Creation: High-quality content is the heart of any content strategy. This involves crafting engaging and relevant content that aligns with your brand voice and values. Compelling storytelling and creative visuals enhance the overall impact of your message.
  4. Content Distribution: Creating outstanding content is only half the battle won. An effective content strategy includes a well-planned distribution plan to ensure your content reaches the right audience through appropriate channels such as social media, email marketing, and guest posting.
  5. SEO Optimization: Incorporating SEO best practices in your content ensures that your website ranks higher in search engine results, increasing its visibility and organic traffic.
  6. Measuring and Analyzing: A successful content strategy involves continuous monitoring and analysis of key performance indicators (KPIs) to assess its effectiveness. Data-driven insights help you refine your strategy for optimal results.

Why Choose Phidev for Content Strategy and Development Services?

At Phidev, we take immense pride in our ability to craft content strategies that breathe life into brands. Our experienced team of content strategists and creatives work collaboratively to ensure that your content speaks directly to your audience, resonates with their needs, and aligns seamlessly with your business objectives.

  1. Tailored Content Solutions: We understand that every brand is unique. Our content strategies are custom-tailored to suit your brand’s personality, industry, and target audience, ensuring maximum impact.
  2. Data-Driven Approach: Our content strategies are built on a foundation of in-depth research and analysis. We delve deep into your audience’s behavior and preferences to create content that captivates them.
  3. Creative Excellence: Our team of skilled writers, designers, and creatives work together to produce visually appealing, engaging, and share-worthy content that stands out from the crowd.
  4. Proven Track Record: Our past successes in content strategy and development speak for themselves. We have helped numerous clients achieve their marketing goals through our result-oriented approach.
  5. Continuous Improvement: We believe in the power of constant improvement. We continually monitor the performance of your content, adapt to changing trends, and make data-driven adjustments to maximize its effectiveness.

Conclusion

In the Content Era, content strategy and development are the driving forces behind successful digital marketing campaigns. A well-crafted content strategy can boost brand visibility, drive organic traffic, build authority and trust, and foster lasting customer relationships. At Phidev, we are passionate about creating content strategies that propel your business to new heights in the digital landscape. With our tailored solutions, data-driven approach, and creative excellence, we ensure that your brand’s story is heard loud and clear, captivating your audience and delivering tangible results. Let us be your trusted partner in unlocking the true potential of your brand through content strategy and development. Contact us today to embark on a journey towards digital marketing success.

The coronavirus pandemic and quarantine measures to contain it have had a strong impact on different businesses and the world economy. It has already significantly changed entire industries and the behaviors of companies and consumers. In times like these, it’s important to adapt quickly and change your business strategies in line with the new reality hence the need for digital marketing.

Many traditional marketing efforts are no longer effective: customers have stopped listening, or companies are too scared to spend money in such an unstable environment. You need a different approach that lets your clients know that you understand what they are going through. Digital marketing is one of the best instruments that can help not just to keep the business afloat but grow it during the crisis.

Everything goes online

The first shift we see is the rapid growth of online markets. Social isolation is one of the key factors that increased the demand for various online services/products during the pandemic. As a result, there is an influx of new users in the online marketplace. Taking advantage of this trend, it makes sense to review ways of selling products and services for those selling offline and open up new opportunities for their business.

Though, it’s not enough for an offline business to simply move to the Internet: you need to deeply understand what you are doing and why. And an investment in digital marketing can help reach a wide target audience, despite difficult times. 

Analyze the behavioral patterns

Another important thing that you should remember is that this crisis will not last forever, and the consumer’s demand will not disappear completely. The demand will change, as well as people’s behavior, priorities, and intentions.

Therefore, the most important thing for a business in a crisis is to constantly analyze the consumer sentiment and predict the behavior of a potential target audience. With digital marketing tools like Google Analytics or HubSpot, you can easily analyze data and identify new behavioral patterns of your customers. That will help you restructure the marketing system so that all this corresponds to the situation and new demand. Remember, it is better to have a plan for different scenarios or at least provide flexibility.

Keep up to date with your marketing metrics.

Now more than ever, it’s more important to keep a close eye on your digital marketing data. Please pay attention to what works and focus on it. If previously successful marketing is currently not producing results, then reduce or stop this type of marketing for a while.

This, of course, should be your daily philosophy. Study the data; explore trends; make changes as needed. Ideally, it would be best if you had daily monitoring and marketing analysis to make conclusions for small periods and, most importantly, to make the right business decisions.

SEO during COVID-19

Some companies might have decided to temporarily suspend their SEO campaigns during the pandemic due to the limited resources. But would it pay off? Is it the most efficient way of optimizing the marketing strategy? The answer is no. 

SEO is a long-term game, and what you do today with your SEO campaign will affect the organic search traffic that hits your site even after two months. Yes, budgets are tight right now, but stopping your SEO campaign would be a critical mistake. Customers may no longer find you when they are googling your product or services, and your revenue will decrease. As a result, your business as a whole will suffer from lost leads and lost revenue. So take advantage while your competitors might have stopped their SEO campaigns to dominate the search results.

The main benefits of digital marketing

One of the best things about digital marketing is that it is cheap compared to traditional marketing. For instance, according to WebFX the average cost for digital marketing services for SMEs in 2020 may range from $2500 to $12,000 per month. Digital marketing is more customer-focused and proactive. You can quickly analyze data, tailor your strategy, and personalize content based on the current needs of customers. It is relatively easy to determine the return on investment in digital marketing. You just need to define a specific marketing goal for each campaign and select the appropriate metric to measure. Finally, digital marketing generates more leads and has higher conversion rates, which generates more revenue compared to traditional marketing. For instance, according to a study conducted by Ipos, companies, which use digital marketing, experience 2.8 times better revenue growth expectancy.

Conclusion

Due to the pandemic, the market structure is undergoing significant changes; it has affected almost all business areas, especially the B2C segment. Though it’s important to understand that any crisis is also about opportunities, you just need to see them. The main thing is to act quickly and be agile. While other businesses are giving up, think about what has changed, what tools you can use, and how you can play with them. 

This is an adapt-or-die situation: businesses need to make a digital transformation and invest resources in digital marketing. In the online age, marketing requires market leaders to be proactive and use digital tools to monitor customer behavior, predict their needs, communicate with them, and build strong customer relationships.

At Phidev we provide comprehensive digital marketing services, so our clients rely on us. We can help you optimize your marketing strategies so you can minimize your losses from the crisis, increase the customer base, and continue growing your business. Feel free to contact usso that we can start working together to create effective solutions tailored to your business needs and transform your business during this crisis.

The increase of digital communication technologies has lowered the barriers between and companies. Customers are increasingly turning to the Internet to form opinions about products and services about companies as well as their reputation. According to a survey by BrightLocal, almost 97% of consumers research companies before buying their products. Healthcare services are not an exception. Patients do research screening different medical practices before choosing a healthcare professional. Hence, a strong brand online reputation is a key to differentiating and winning the battle against competitors!

Currently, online reputation is one of the most important intangible assets of any organization. It does exist for a company in any industry, regardless of whether it is working on it or not. However, suppose the formation of an online reputation is not controlled and left to chance. In that case, it can develop spontaneously, and there is no guarantee whether it will be positive or not.

Today, the problem of online reputation management is experiencing a real “boom.” A company’s reputation as a whole has a much more significant effect than individual reviews published about your healthcare practice on Google. This is why it’s essential to be proactive and take deft steps to manage your online reputation effectively. It will set you apart from your competitors and allow you to attract and retain patients, increase their loyalty, and create an expert image of your medical practice.

Below we prepared some tips for you that can help you to improve your online reputation management.

Develop a Long-Term Online Reputation Management Strategy

The first and most important tip for successful Online Reputation Management (ORM) is to invest in a comprehensive digital reputation management strategy. A good strategy will benefit you, highlighting you as a medical expert and presenting a positive online image to patients, potential investors, and employees. With the right ORM strategy, you will create a strong visible online presence fostering the growth of your healthcare clinic and expanding your professional network.

Online Audit Brand Name

As part of a successful ORM, it’s necessary to audit your brand name on the Internet regularly. You need to have a good understanding of your brand’s online image: how is your brand positioned, what do your patients and competitors say about you, what information appears when you ‘google’ your company name? You need to find and analyze all the relevant information about your brand that can impact your reputation. Gather all the data and transform it into valuable insights to improve your ORM strategy.

Ensure the company’s presence on Social Media Platforms

At a minimum, you must have your healthcare practice pages on Twitter, Facebook, LinkedIn, and Google+.  Though it’s not enough to just create pages on different Social Media Platforms, you need to continuously work on it, share interesting content, and engage with your target audience. That will enhance your credibility, increase user engagement rate, and attract new patients.

Set up brand alerts

To consistently monitor your brand on the Internet, it is advantageous to set up Google Alerts and Social Mention. These tools are free. You just need to enter your company’s name, product, or service for which you want to receive alerts. After that, you will be notified each time somebody mentions your brand, product, or service in any online discussion. Being proactive will protect your reputation and enhance your popularity in the eyes of customers.

Do not ignore or delete negative reviews

Never delete or ignore ignoring negative comments or reviews about your healthcare practice. It can significantly damage your whole reputation, which will be so hard to recover. Instead, you should admit your mistakes and take steps to resolve the issue. Remember, negative feedback is also feedback. It helps you to grow, improve customer services, and build stronger relationships with your patients.

For instance, if you or your company’s employees commit a mistake, fail, or do something wrong, and a patient leaves a negative comment about it on the Internet, you should take responsibility for it and sincerely apologize. When you sincerely apologize, it helps to resolve the situation, allowing you to reconcile the parties.

Be attentive and listen to your audience

When responding to complaints or negative reviews on the Internet, seriously think about the fact that there may be some truth in them and that you might need to improve your healthcare practice, especially if you continuously encounter negative comments on the same topic. Remember the aphorism that “the buyer is always right”? Don’t be stubborn – be creative and find a way to improve your services and please the patient without getting into conflict with them.

Encourage your patients to share positive comments and reviews

To have a strong online reputation, you need to promote positive content about your brand on Social Media. Online Reputation Management is also the game of numbers: the more positive reviews there are, the higher your ranking is and the stronger your reputation. Hence, incentivize your employees and patients to share their feedback and leave comments in the online discussion. Remember to always engage with your patients offline, providing them with medical products and services and, most importantly, on the Internet earning their trust and respect.

Conclusion

Working on an online reputation brings many tangible benefits to your healthcare practice. It helps create a positive impression of you as a reliable supplier of medical goods or services, attract new patients, build long-lasting, trusting relationships with them, and finally increase revenue. Therefore, there is no doubt that you need to dedicate time to manage your online reputation!

You can manually search for reviews and mentions of your brand or company on various websites and social networks, often requiring a lot of time and effort. Or you can hire a digital marketing agency that will professionally manage your online reputation creating a positive image for your healthcare practice and tackling any reputation issues that arise on the Internet.

One way or another, you must have control over the online reputation of your medical practice. Always be aware of what patients are saying about you on the Internet, be creative and proactive, and take steps to maintain a positive online reputation.

At Phidev we offer effective digital marketing solutions tailored to the needs of your organization. Feel free to contact us and we’ll answer all the questions that you have.

You are trying to grow your medical practice, and you have come to the conclusion that it is necessary to develop your social media presence. But where to start? What content should you post? How can you engage with the audience? If you have these questions, this article will be useful for you. Here are some tips for your social media marketing plan.

1. Engage with your patients and followers

Social Media Engagement is very important for your business. It helps to strengthen relationships with your patients, build their loyalty, as well as increase your sales. Keep in mind that it’s very important to track all the comments, reviews, and questions that your followers leave on your Social Media. Unanswered questions and negative reviews may damage your reputation and significantly decrease your customer base. So, make sure that you constantly communicate with your patients, answer their questions, reply to comments and share relevant content.

2. Share health news and your professional knowledge

One of the best ways to engage with your patients on Social Media is by sharing health news. You need to be a source of useful and reliable information. Remember, almost everything starts online now. So, use social media pages to share posts that can help your patients to find an answer to complex questions about health care and/or preventive medicine.

For instance, one of the hottest topics in 2020 is Covid-19. So be the initiative and share your knowledge and professional opinion about it. That will increase your credibility, improve your image in the eyes of customers, and drive engagement and lead generation.

 

3. Raise patients’ awareness about your events

Engage with your followers and attract new ones by raising their awareness about the events that you organize. For instance, now during the pandemic, you can run online contests, competitions, and/or quizzes with gifts to encourage people to actively interact on your medical practice’s Social Media page raising your popularity among patients. Though, it’s important to balance promotional content with educational information. That will significantly increase customer value.

 

4. Highlight your brand, your accomplishments, and everything you do

Health is a serious topic, but that doesn’t mean your brand should have a dark image. Create a positive image of your brand in the eyes of your patients and followers.

For instance, it is beneficial to talk about your mission, corporate values, and initiatives that you have. Tell your patients about the activities that you are involved in. It can be volunteering, helping elderly people, fundraising money for the sick people – participation in any of these activities will show that you are not just a health professional, but an active community participant that strives to care about other people.

Remember, you need to have a differentiator that highlights your brand and makes you stand apart from the competition.

 

5. Embrace user-generated content

If you have patients who publish content about your medical practice on their social networks, you can contact them and ask for permission to re-share their content on your Social Media Page. User-generated content is a powerful marketing tool to increase brand awareness of your medical practice and at the same time show appreciation to your patients.

As you can see, social media is a great platform for raising awareness and trust in your brand. And if you know how to use this tool effectively, you can build a strong brand reputation! Focus on creating value for your customers, share with them useful health tips, try to solve their problems, communicate with them, and answer their questions.

 

If you want your Social Media Marketing campaign to be held at a high-quality level, then trust the Phidev Digital Marketing Agency. We are here to help you grow and have a strong presence on Social Media.

 

Many of us already heard about Pay-Per-Click or PPC, though some people still might not know what exactly that is and how it works. In simple words, PPC is an online marketing model that allows advertisers to place an ad online paying a commission only when the ad is clicked. Essentially, PPC is a way to buy visits to your site, rather than trying to earn visits organically.

Pay-Per-Click is a very popular digital marketing tool actively used by businesses from different industries, and the medical sector is not an exception. For instance, some Internet users might be actively searching for keywords related to healthcare professionals when they want to book an appointment or when they are looking for some medical services. And if you use PPC ads, you may miss a lot of prospective patients. While in contrast, if you use it, you will have more patients and higher sales.

 

Why should a healthcare professional use PPC?  What are the benefits?

1. You only need to pay for an action – when an Internet user clicks on your ad. Taking into consideration that the average cost per click in Google Ads is between $1 and $2, PPC advertising may considerably reduce your overall marketing costs.

2. PPC is a very handy tool that allows you to track click-through rate, ad position, and the number of leads and measure your return on investment right away. That way you can plan your marketing expenses ahead, optimize costs per click and make ad-hoc adjustments to the digital marketing campaigns.

3.You can tailor your PPC ads to a targeted segment of customers, for example, patients in a certain age group or patients within a specific geographical area, or patients who are looking for specific services. Hence, you can ensure that you focus on the right patients’ niche driving relevant traffic to your medical practice’s website.

4. The better and more specific your digital ad is, the better your ad rank is. Google AdWords always rewards the good performance of the ads, their relevance, and high click rate by charging less fee per click. Therefore, it is very beneficial to create a highly curated ad, as it will help not only to lower costs but also to increase your brand’s online visibility and attract more targeted patients to your website.

5. PPC can significantly increase your profits. According to Google’s economic impact, for every $1 spent on Google ads, a business will get $8 in profit, which means that your ROI is 700%. Of course, to make profits from PPC ads you need to do deep research and select relevant keywords that will drive traffic to your ad, otherwise, you may even end up losing money.

 

How does the sales funnel work with PPC for healthcare professionals?

First, an Internet user (potential patient) searches for keywords. E.g. medical practice in El Paso, the best healthcare professional in Texas, high-quality medical services, etc. Then Search Engines (Google, Bing, Yahoo, Yandex, etc.) display a search results page with paid adverts placed at the top of the page (The most relevant ads will appear first). After that prospective patients usually click on the ad and/or check reviews about the doctor resulting in booking an appointment with the professional´s clinic. As you can see, tailored PPC ad noticeably fosters the sales process.

It’s also important to take into consideration that there are different Pay-Per-Click advertising strategies for doctors. These are the most popular ones:

 

  • Google AdWords for healthcare professionals Websites. This platform is one of the best digital marketing tools for businesses that allows placing PPC ads in Google search. It helps the medical practice to grow an online presence, increase visibility and build an online reputation.

 

  • Display advertising for healthcare professionals. Display Advertising includes all the ads that you see online. It’s a useful tool that allows you to get your message out to customers across different Internet platforms (LinkedIn, Facebook, Twitter, YouTube, etc.), engage with them, deliver relevance and impact your bottom line.

 

  • Bing Ads for hospitals. Bing Ads are search ads on the Microsoft Advertising PPC platform. It is similar to Google Ads with some different features and lower costs. Bing is a less popular search engine with lower traffic, however, there’re still a lot of untapped opportunities to increase the number of patients by using Bing Ads.

 

  • Yahoo Gemini Ads for healthcare professionals. Another inexpensive platform for PPC ads with an 11% share of mobile search traffics. Even though it has much less traffic than Google, Yahoo Gemini has some appealing features – it allows a wide scope of geotargeting not only based on geographical location, gender, or age but also based on the interests of the target audience.

 

So, don’t think what is better – Google Ads, Bing Ads, or Yahoo, instead use all of them to increase reach out to potential patients across different platforms.

It is very challenging to create and optimize Pay-Per-Click campaigns that will generate fast tangible results for your medical practice. And if you want to have a successful PPC campaign, you need to hire a digital marketing professional with strong expertise bringing you real value and return on investment.

The development of digital culture sets fundamentally new models of consumer behavior in all existing industries, and the healthcare industry is not an exception. The marketing of healthcare professionals is rapidly moving to digital, which becomes a key channel for promotion and communications with patients and other clients.

Besides, Covid-19 has dramatically changed our way of life, work, and business. Therefore, as a reputable healthcare professional, you can’t just continue conducting your medical practice as before. We live in a period of the pandemic, and everything you’ve ever done before is now perceived differently by patients, they search for everything online and they expect to be able to get medical services virtually. In this regard, there is a strong need for healthcare professionals to have a winning digital marketing strategy that can add value and differentiate them from others.

 

Here are our top 10 digital marketing strategies to help you succeed:

 

  1. Set up a professional website for your doctor’s practice and make sure your information is consistent

To succeed in the digital world, it is important to have a modern, user-friendly, and informative professional site for your medical practice. Nowadays patients select healthcare professionals based on the digital outlook, and visiting your website creates the first impression of your practice among potential clients.

Therefore, it is very important that your website is completed and has accurate information about hours of operation, address contact info, type of accepted insurances, and any other relevant information. This will help clients find everything they need on your site increasing customer satisfaction and, as a result, improving the efficiency of your staff.

Furthermore, make sure that you have updated and unified listings in all online medical directories. The more online directories you have, the stronger your online presence and outreach, which gives you a competitive advantage over rivals.

 

  1. Optimize your website for search engines

You need to ensure that your website is not only professionally presented, but also contains SEO-optimized content. SEO involves many aspects, such as the keywords used on your page, the links placed, or simply structuring your medical site so that search engines can classify and understand it. All of these aspects are necessary to have a high ranking of your website in Google and other search engines, generate visitor traffic, and increase your brand awareness.

 

  1. Make Sure that your site is optimized for users

The user interface (or UX) of your website is an indicator of the availability of information that Internet users (your potential patients) are looking for. Therefore, your website should be complete and filled with relevant content to enhance the interaction between you and the patient. For instance, it’s advantageous to add a personal patient’s profile to the website, where patients can book an appointment, update their personal information, view test results, etc.

 

  1. Make sure that the site is optimized for mobile devices

Nowadays more than two-thirds of all online sessions are conducted using mobile devices. This is a clear indication of the ever-growing importance of properly optimizing your website, interface, clinic information, and blog content for mobile devices so that the user experience is positive.

 

  1. Increase your presence on Social Media Channels

One of the most effective ways of interacting with existing and potential patients is Social Media Marketing. In today’s world, it’s essential to have a presence on Facebook, Instagram, Twitter, LinkedIn, and YouTube. That way you can promote your brand, improve your reputation, increase the credibility of your medical practice among clients, and attract today’s tech-savvy patients. Always keep your social media consistent and updated with the relevant content, so your customers can constantly engage with you.

 

  1. E-mail marketing

Another powerful digital marketing instrument is email marketing. It’s one of the best tools to communicate with your patients and keep them informed about your practice and relevant news. Keep in mind that it’s necessary to plan email marketing campaigns and tailor its content to the needs and interests of each of the target markets. That way the message that the patients receive is personalized and keeps them engaged with you.

 

  1. Running Pay-Per-Click Ads

Pay-per-click ads allow you to display online advertisements only to the intended audience – Internet users that are searching for the keywords that you are targeting. This allows you to filter and skip a general untargeted audience, presenting your medical practice only to interested customers.

 

  1. Generate patients reviews

Patients reviews are one of the most important SEO factors that affect your Google ranking and impact your credibility as a doctor among existing and potential patients. Since nowadays patients choose a doctor based on the reviews, do not hesitate to ask your clients to provide the reviews for you. The more positive reviews you have, the better your SEO is and the higher your chances of attracting more customers.

 

  1. Create video content

Video content with the doctors is the most interactive way of communication, advertisement and brand promotion with the highest media outreach and engagement rates. Creating video content will not only promote your practice and attract more clients, but also make your patients know you better and develop trust among them.

 

  1. Marketing Analytics

It is highly recommended to use tracking tools to monitor the performance of your website and digital marketing efforts. For instance, Google Analytics can provide you with the data about your target market, # of visitors, traffic, conversion rate, time on page, buyer’s journey, engagement rate, etc. That information will provide you with the entire marketing picture helping you to better plan your digital marketing campaigns and understand what is your ROI.

 

Developing strong digital marketing strategies for doctors will ensure your long-term success. It embraces the evolving digital format, opens up new ways to improve the effectiveness of medical marketing, and improves the quality of patient care services. Consider hiring an expert digital marketing agency that will create a winning strategy and generate a return on your investment.

The very first website in the world was created by Tim Berners-Lee, a British scientist from the European organization for nuclear research (CERN). The author conceived the site as an open space where everyone can search for ideas and share them. This site became the basis for the development of the modern Internet. However, 30 years have passed since then, and during this time, the Internet has undergone significant changes.

Nowadays there are 4.13 billion Internet users and over 1.74 billion various business websites available on the Internet: grocery stores, boutique shops, beauty salons, eye clinics, insurance, pharmacy, coffee shop, bank, accountants, etc. Though, despite the online diversity and digitalization, some companies are still not aware of the importance of having a website for business and marketing purposes. And doctors are not an exception, surprisingly some of them still truly believe that there’s no need and value for them to have a website. Well, let’s find out if this is the case and why a doctor should have a website.

 

Brand Awareness

First of all, a website is the face of any business, it is what Internet users (potential buyers) see when they first visit your website searching for answers. In fact, it’s their first impression about you as a medical professional and your business, that can significantly increase your brand awareness. Hence, if there’s no website, there’s zero impression about you as a doctor.

 

Business Reputation

For patients, a website determines a doctor’s reputation, credibility, and professional expertise. Nowadays people are very hesitant. If a doctor doesn’t have an online presence yet, it is considered a very negative signal by its existing and potential patients. It can ruin a reputation putting the business at risk. People don’t trust word of mouth anymore, they search online, do due diligence and if they don’t see your Internet presence, they will find another medical professional who already has it. 

 

Business Growth

Your business can only keep growing if you get more patients. And if a doctor has a website, it means more and more people will visit it and get to know about the doctor, its practice, expertise, and reputation. It’s a very powerful marketing instrument that generates more leads for your business increasing sales and driving business growth. 

 

Everything is online now

Nowadays it is very easy to find a doctor on the Internet, you just need to search for the keywords on Google and it will automatically generate a list of search results for you. But for the customers to be able to find you, you need to be online, you need to have a website. On top of that, you need to have a good website: user-friendly, easy to navigate, and relevant content. Take into consideration that patients usually look for specific information: doctor’s practice, prices, contact information, locations, office hours, reviews, medical news, and online booking. Make sure you have it on your website and that way you’ll make your patients satisfied.

 

Improve Customer Service

Having a website will also help to increase operational efficiency and customer satisfaction. Do you know that 60% of the patients, that is on hold for more than a minute, usually hang up? Just imagine how many potential clients can a clinic lose just by making them wait on the phone to book an appointment. In comparison, a website is a virtual office that works 24/7. At any time, patients can visit it and get the information they need. They don’t need to wait until the clinic opens to get the answer that they want, with the website they can find everything they need there: book an appointment, find the description of services, prices, etc. This significantly increases the productivity of the staff and essentially improves customer service driving value and customer satisfaction.

 

Conclusion

A good website is a strong marketing and communications tool that you can use to build and maintain long-lasting engaging relationships with your customers and grow your business. If you already have a website, that’s great, but don’t stop working on it, constantly update it with relevant content, and work on SEO and google ranking. But if you don’t have one yet, you are probably missing out on many potential consumers.

 

It’s time to digitalize and transform your business. Consider hiring a professional agency that can create and maintain a high-quality website for you with tailored content and SEO strategy. That investment will definitely pay you off.

What do you think of when you hear the word “Google”?

Somebody would say it’s a multinational company, another one would say that it’s a tool that we use to ask questions and search for answers on the Internet. A marketer would say that Google is a great tool for inbound marketing. But what is Google for your business? Does it have any importance and impact on it? Should we think about Google when we create a website? Let’s go bit by bit.

Top Results Appear First

When an Internet user searches for something on Google, the first page of search results will display the most popular text fragments that the search engine believes most closely corresponds to the request. In most cases, the user will only check the top results on the first page skipping the rest of the search results. Therefore, if your website is low in Google ranking, it will not be displayed at the top of the search. This is why it is important to put the page in the top search results since pages from the top ten are most often displayed on the first page.

Business’ Credibility

It’s also important to mention that displaying in Top Search Results Page significantly increases the credibility of the website in the eyes of the Internet users, which respectively enhances the authenticity of your business in the eyes of its clients. That is a psychological factor that can benefit a business’ image and differentiate it among rivals.

Leads and Traffic

When a website is displayed in Top Search Results, it also essentially increases the visibility of the site driving more leads and traffic to it. Can you believe that websites that are at the top of searching results capture 36.4% of the traffic that is missed by websites with a lower rating? This means that a business misses a lot of opportunities if its website appears even on the second page of the search results.

Increase the Conversion Rate

Companies that are ranked higher in Google can significantly increase their conversion rate and for that, you have to keep in mind the reviews and overall rating of the company on Google. The higher your rating and the more positive reviews you get, the better your conversion rate will be.

What impacts your ranking on Google?

There are about 200 factors that Google uses when sorting sites in the search engine and ranking it. All of them in one way or another affect Google rankings, but among the factors that have the greatest impact on ranking are site architecture, domain security, incoming links, topic selection, individual keywords, structured content, meta tags, and website speed. Focus on these factors strengthening your website’s security, architecture, design, content, and tailoring keywords, and it will pay off rank your site at the top of the search results list. However, bear in mind that after getting to the top you need to continuously work on website and SEO to stay there and differentiate among competitors.

We hope that now you understand the importance of Google ranking, and do not underestimate the impact that Google can have on your business. So if you want to be successful on Google, we highly recommend you to hire an expert SEO Agency that will create an effective strategy for you and help you to get rid of the Google ranking problem.

Does your organization have an in-house marketing team? If yes, that’s great, but it’s never enough. We recommend you consider hiring an SEO agency that can benefit your business development in the long term.

What are the main reasons you outsource SEO and hire an agency specializing in that?

Reason #1 – Accountability

When you partner with an SEO agency, you will have to sign a contract of services that will be legally binding for both parties. Therefore, when you start working with an SEO agency, you will have a proposal, deliverables, and other relevant documentation stating your SEO agency’s objectives and responsibilities. This accountability level will help drive the desired outcomes and achieve better results than doing SEO in-house.

Reason #2 – SEO Agency’s expertise

An SEO agency is a team of experts in search engine optimization that can handle anything from setting the right SEO strategy for your business to its implementation. You will be able to get an informative solution from an industry expert rather than searching for the answers yourself and potentially incurring unnecessary costs.

Reason #3 – Tailored Strategy

An SEO agency will help you to build a strategy tailored to your business objectives. If you manage your SEO efforts yourself, you will have to go throughout the process, possibly making mistakes and putting yourself at risk of throwing money at a project that might not be worth it. An SEO agency can provide you with faster and less expensive solutions that are 100% tailored to your business objectives helping to scale up your business and significantly increase your revenue in the long term.

Reason #4 – Fresh Ideas

An SEO agency is an independent party with a fresh pair of eyes to look at your business and your digital marketing performance. It can give you relevant feedback and generate new ideas to optimize your website and increase efficiency.

Reason #5 – Increase brand visibility

An SEO agency helps increase your business website’s rankings in the global marketplace and obtain a sustainable branding impact. Companies that don’t use SEO effectively have lower rankings and remain unnoticed on the Internet, while an optimized SEO strategy will help your business to appear in search ahead of well-known brands.

Reason #6 – Customer Acquisition

Another reason to hire an SEO agency rather than doing it in-house is customer acquisition. A successful SEO strategy can significantly increase the number of website visitors driving the traffic, lead generation, customer acquisition, and converting them to sales. While you and your team keep doing what you do best: delighting such customers.

Reason #7 – Website Audits and Reports

An SEO organization will frequently conduct website audits and generate keyword and ranking reports for your website. This will help your business define the scope of SEO and to better clarify your website positioning by analyzing data and tracking changes and improvements. 

Reason #8 – SEO Maintenance

It is essential to understand that SEO is not just a one-time assignment; it is a long-term constant process. It is a strategy with a set of actions that should be taken to achieve your business goals. When you hire an SEO agency, you don’t need to worry about regular website checkups, fixing the bugs, continuously working on increasing your website popularity and driving more organic traffic to a website. An agency will take care of it, helping your business to grow. This should free your time to develop other aspects of your business.

Reason #9 –  Algorithm Changes

An SEO Agency is always aware of the latest trends, ranking algorithm changes, and SEO techniques. Rather than searching for the latest SEO trend and trying to understand how to implement it yourself, if you outsource SEO to an expert agency, it will save you a lot of time and trouble by allowing you to fully focus on your own business.

Hire an SEO Agency and it will help significantly boost your business’s search visibility, drive traffic to the website, strengthen your brand name, increase your online rankings, acquire more customers, and generate more revenue while having time to focus on your business and responsibilities. It’s an investment that will pay off. 

Why is Search Engine Optimization important for businesses? Well, Did you know that? 167 Billion Searches happen on Google a month. If you are not showing on the first google result for your products and services, you are missing in a vast untapped potential. Search Engines, such as Google, are the new yellow pages. It is where people go to find answers, including people looking for your products and services. 88% of people research before they buy a product or services. And what’s the first place where they research? Google! So, Do you really need SEO for your business website? Yes, you do! Because of this, we decided to create our SEO guide!

What is SEO? S.E.O. stands for Search Engine Optimization. It is the work that goes into your website and some other online places to prove search engines, such as Google, that you are the best, more relevant, and most trusted answer. So let’s get started with some basic terms:

Key Terms

Keywords: Your SEO keywords are words and or phrases for which you want to rank in search engine result pages. For example, if you own a spa in El Paso, TX, then one of your keywords might be “spas in El Paso, TX”, or “hot stone massage in El Paso”. A keyword is a phrase someone looking for your product or service might type into Google when looking for a business like yours.

Keyword Competitiveness: It is a term to define how easy or hard it is to rank higher for a specific keyword. Think about it as the “difficulty” level to rank higher for a keyword. Products or services that are in high demand might, such as restaurants, will most likely face higher keyword competitiveness that other business that is not as crowed, such as a Mobile Car Wash.

Looking at the number of results for a specific keyword is an excellent way to get an idea for keyword competitiveness. As a general rule, the fewer results, the lower the competitiveness. We will dive more into this later.

Backlinks: A backlink is a link in someone else’s website pointing to your site. It is also essential that these other pages mention your keywords in their content, where they link to you.

SERP. SERP or “Search Engine Results Page” are the pages Google and or other search engines display the results for a user search.

The job of the Search Engine Optimizer is to convince Google that our website has the most relevant and trusted result for a specific keyword.

First, you need to concentrate on creating great valuable content on your website for your customers and your prospects, but you also need to make sure that search engines can understand your site. Search engines are robots, so you need to make sure your website is well structured using the right HTML syntax, has the right metadata, etc.

Modern website builders might do some of this work, but it is easy to get it wrong. If you know how to do this great! If not, you might need help from an SEO company, such as Phidev, or your marketing agency.

Another thing you need to pay attention to is how fast your website loads, not only from a customer perspective but also from a Google perspective. There is a great tool out there created by Google named PageSpeed Insights. Simple, visit that page and enter your web address. It will then give your website a grade depending on your website performance. PageSpeed Insights looks into many things that might not make sense to the average person. Still, a knowledgable web developer or SEO company will help you figure out the results and the advice on how to improve your website. It is hard to get a score of 90+, but if you are above 50, your site is doing a decent job.

What about Trust?

How does Google know if your website content is trustable? Here is a perfect analogy for that. If you get a call from a 5-year-old saying your neighbor is the next best basketball player in the world? Would you believe it? Now, if you had a call from Michael Jordan, LeBron James, and Larry Bird and told you the same thing? Would you believe them? Most likely, you would because they have something we call “authority.” They are known to be someone who has authority in their field. Search engines work the same way; it is not enough for you to say what you are great at what you do; other trustworthy sources need to say it too. That is where backlinks come it.

What can you do right now?

Search Engine Optimization should not be ignored! The biggest thing you can do is to put relevant content on your website. Answer the most common questions to your products/services on your website in a separate page. Create pages giving some tips on how to get the most of your products or services, or how to do it themselves. It might seem counter-intuitive to provide information for free, but your experience is another aspect for people to decide to work with you.

As a digital marketing agency, most of the work we do is creative work, which means we have to work, most of the time, in front of a computer. For a few years, we thought about going remote until we became a fully remote team at the end of 2017. It was something that we had been planning for a while, so when the opportunity arose, we took it. I’m glad to say it’s been a great decision, but it took some time for us to get used to it. Now with “more people in lockdown than were alive during WWII,” we decided to write the Working-from-home starter guide. This doesn’t apply to everybody. It depends mostly on the kind of work you do. If you are one of those fortunate enough to be able to work from home, then here are some tips to make this transition as stressless as possible. While this is something that has worked for us, it doesn’t mean that it is a set in stone. You should try to see what works for you and adapt it from there.

Set a schedule

This one might not seem so obvious. You are home, you have the flexibility of working whenever you want unless there is something critical, or videoconferences going on. But working from home is a two-edged sword. It can help you to work less while being more productive, or it can suck you into putting more hours without making a difference in your productivity. Set a schedule when you will be working and when you are “off” work. Your working hours do not have to be the same as your regular office hours (if your job allows it). Here is a personal tip: you do not have to set all of your working hours back to back. Set schedule breaks, or chunks of the day to rest or do something else. I like to work early and put in two hours of work while it is quiet and try to put my more creative work in there (more about this later). After that, I usually take about an hour off so I can spend breakfast time with my family. Then, I work for about three more hours and then I can relax a bit. Then, depending on the amount of work I have left for that day, I might work a bit more or sometimes I call it a day.

Dress up for work

There are plenty of studies that show that what we wear affects our psychology. I know working from home might sound like a great time to stay in your PJs all day and be relaxed, but wearing the clothes you would usually wear to work helps you get in the “working” mental state. It also helps you set boundaries. If you are done working for the day, then changing your clothes to what you would normally wear at home after coming home from the office, will also help you “turn off.” Remember, we are habit creatures, and simple cues, such as our garments, have a significant impact on our state of mind. So, when you are ready to work, wear the part.

Set a Dedicated Working Space

This goes back to habits and cues. Having an area that you can call “office” at home might trigger your brain into “productivity mode.” If you have an extra room in the house that can be set as a work office, then its idea. If you just have a corner in your room that will work, then set up there. Try different areas until you find a space that works for you. For example, my wife likes to work out of our bedroom. I prefer the living room. Find an area that works for you and make it yours.

Know Your Rhythm

We all have times of the day when we are more productive than others. Science tells us that we all have predefined circadian rhythms that determine patterns for our brain activity. Remember, how I said I like to wake up early and work for a couple of hours while it is quiet? Well, it took me a while to figure that out. I tried doing my productive work, in the morning, during lunch, in the afternoon, even in the late hours of the night. I really tried many hours until I hit my sweet spot for intellectual work. So get to know yourself and find the best productive hours and dedicate them to work. It doesn’t matter if the dishes need to be washed or if you need to walk the dog, once you find what works for you, commit that time to work. As a side benefit, you will find out it will take you less time to get your good work out.

Get the right equipment

I know this is not ideal, but you might have to invest some money to get the most out of your home office setup. Having a slow computer is super frustrating and don’t even get started in an uncomfortable chair. If you need to be in videoconferences often, then find a good microphone and web camera, your colleagues will thank you. Here is what I’ve invested in during the years:

A secondary screen: Yes, all computers have displays, but a secondary, or even tertiary screen if possible, boosts productivity by 20 – 30% according to a study. I personally have three screens: One that I keep for communications, chats, emails, videoconferences. A second one that I use for my main activity at the moment, where I am focusing my attention. The third screen is used as a reference for my main work.

A good ergonomic chair: You will be sitting most of the day, so why sit in a bad chair? A good chair improves not only your productivity but also enhances your health according to this study.

A good set of noise-canceling headphones: There will be times when there will be noise around you when you need to focus. Maybe your kids are laughing in the background, perhaps it is the construction work across the street, the TV on the other room (as I’m writing this my kids are playing video games about in the room next to me), or sometimes you just need to “zone out.” A good set of noise-canceling headphones can have a significant impact on your concentration. This will also allow you to have fewer distractions while talking during video conferences. Most new headsets also include a microphone, which will also improve the quality of your voice during teleconferences.

Final comments

Again, this guide is not a set of rules, it is just a guide. Pay attention to when you have good work days and figure out what made them better and try to repeat those actions to see what works best for you.

What have you noticed is best for you? Let us know in the comments.

A very common question when you meet a new person is “What do you do for a living?”. It’s a question that is part of everyone’s basic repertoire in American networking. When I tell people that I work at a Digital Marketing agency, it is common for them to ask what that means. We all do digital marketing in some way or another, even if we don’t know it so I’ve decided to take some time and write this article to help clarify what Digital Marketing is.

 

The fancy definition of Digital Marketing:

Digital marketing encompasses all marketing efforts that use the internet therefore, an electronic device. This includes utilizing different marketing channels such as websites, social networks, search engines, online ads, emails, case studies, and event text messages to connect with existing and prospective customers.

Basically, if you are using a device with a screen or a device that utilizes the internet, to try to reach new customers or to keep existing ones, then you are doing digital marketing. Have you ever sent an email to try to convince someone to buy your product or service or to maintain a relationship with an existing customer? Well, then you are a digital marketer!

Digital Marketing Tactics and Examples:

A good digital marketer utilizes free and paid digital marketing at their disposal to accomplish and/or support their business goals. Here are some examples/areas of digital marketing starting with the most obvious.

Social Media:

We are all familiar with social networks such as Facebook. Within digital marketing, we use these networks to help people discover, promote and generate leads for your business. Here are the most common social networks:

  • Facebook
  • Instagram
  • Twitter
  • Snapchat
  • Pinterest

Email Marketing::

According to a study from Statista, the daily number of emails sent per day is close to 300 billion! It is safe to assume, that a big chunk of that number is for marketing. We at Phidev, send over 1,000,000 marketing emails a month. Email marketing consists in using emails to communicate with your audience to promote content, events, discounts, products, etc. Some examples of email marketing campaigns include:

  • Welcoming a new customer
  • Sending a prospect an email for a meeting/demo
  • Following emails sent to website visitors who downloaded something or requested more information
  • Sending holiday promotions for e-commerce websites or loyal subscribers
  • Sending emails to people who added something to your website cart but did not complete the order.
  • Search Engine Optimization (S.E.O.):

This is the process of making changes to your website (and outside your website) to have it rank higher on search engines, such as Google, for certain search terms, increasing your website traffic and online exposure.

Content Marketing:

This area of digital marketing has a big overlap with Search Engine Optimization. Content marketing consists in creating content to attract new leads or customers. Activities of content marketing include:

  • Blog and (guest blog) posts
  • Infographics
  •  Outline brochures or lookbooks
  • Ebooks and whitepapers

Online Ads / Pay-per-click (P.P.C.)

Pay-per-click is the process of bringing targeted/selected visitors to your website by paying publisher networks to display ads. Depending on the type of campaign you are running, most of the time you only pay when people click on your ad and you actually get a visitor. One of the most common PPC campaigns is using Google Ads (Phidev is a Google Partner) to search your business on top of the search result pages. Other publisher networks include:

  • Paid Facebook Ads
  • Promoted Tweets on Twitter
  • Sponsored Messages on Linked In
  • Sponsored Instagram Posts
  • Snapchat Geo-Filters
  • Spotify Ads

Affiliate Marketing

This is a type of marketing where networks will pay you to promote someone else’s products/services on your website or your social networks. Examples of this include:

  • Producing videos and hosting video ads through the YouTube Partner Program.
  • Posting affiliate links on your social network accounts.
  • Producing stories/posts about specific products/services

Online PR

This is pretty much the digital aspect of the offline counterpart. On online PR, you look for content creators, such as blogs, news websites, etc to talk about your company, product or service

  • Reporter outreach via social media
  • Engaging online reviews of your company
  • Engaging comments on your personal website or blog

Automation

This is somehow the glue that ties it all together. Digital Marketing Automation refers to the process of automating repetitive tasks and moving them from one area to another to save you time. This includes automating:

  • Email newsletters sequences (Send emails when the recipient takes certain actions or some time has elapsed)
  • Social media post scheduling
  • Contact list updating
  • Lead-nurturing workflows
  • Campaign tracking and reporting

 

What Are the Benefits of Digital Marketing?

The goal of digital marketing is to support and accomplish business goals. One of the main benefits of digital marketing is that you can measure results right away. You can measure your return on investment from day one. You can see if your money, time, and efforts are worth the effort or not.

At the same time, you can start gathering useful information that will help you make better decisions. Decisions based on data instead of intuition. Some of the data you can gather include keywords being used to find your website, demographics of your audience, such as age, gender, interests, etc.
You can use this information to prioritize your efforts. For example, if only 10% of your traffic comes from organic search, then you know you probably need to work some more on SEO to increase that number. If most of your leads come from your social media campaign, then you know you should also spend more time there.

With offline marketing methods, it is really hard to assign attribution. Was it the flyer or the poster at the coffee shop that brought that new customer in? Was it the billboard on the main highway or was it your radio ad that initiated that call? Digital marketing does not have that problem as every medium and conversion can be attributed to the channel that initiated it. You can identify your customers’ online patterns and behaviors so you can focus on attracting more people like them.

Another benefit is its cost per reach. If you are ready, you can easily start a worldwide campaign within a day. With traditional marketing methods, it would be really hard to do it. Also, the cost to start a digital marketing campaign is minimal compared to that one of the traditional marketing methods.

We hope that after reading this article, you have a clearer idea of what digital marketing is, what its advantages are, and if you are not already doing it, that it has convinced you to start growing your business with Digital Marketing! Please let us know if you have any questions on the comments below.

For the longest time, businesses have followed certain business models that allow them to communicate with their customers.  However, like everything else, these business models/strategies change, they evolve.  Businesses should always keep themselves informed on what is relevant and on the new technologies that will allow them to reach their customers in an easier and more efficient way.  New strategies are introduced and businesses have to “adapt or die”.   One emerging trend in B2B marketing is account-based marketing, ABM.  Here is what you need to know…

What Is ABM?

Account based marketing mainly focuses on addressing the marketing needs of organizations by connecting directly with specific groups of clients and/or stakeholders.  Marketing and sales have always been interrelated; however, through ABM, sales and marketing work hand in hand to target certain groups, accounts, on a more personal level.

Just like targeting a specific person, ABM aims to target particular accounts that group individuals who have similar interests, goals, and buying patterns.  This allows for businesses and marketers to tailor marketing campaigns specifically for these accounts.  One of ABM’s top priorities is to generate high-quality leads that can turn into sales. Since last year, about 92% of companies have said they recognize the value in ABM and are planning to invest in technologies and programs to implement ABM into their business plan.  When looking for reasons to implement this strategy into your marketing plan, the benefits by far outweigh any reservations you might have.

What Are Some Of The Benefits Of Using ABM?

Like we mentioned before, ABM allows your business to create more personalized and focused marketing campaigns.  By targeting a specific account, your chances of obtaining leads increases because you know exactly what they are looking for and you tailor the campaign to suit said interests.  ABM done right will:

  • Establish more personal and lasting customer relationships.  Lets your customers know that you care about their business.
  • Create more organic leads.  A happy customer is twice as likely to refer your business.
  • Allow you to create highly tailored and targeted campaigns.  The more specific to the customer’s wants and needs the best chance that it’ll result in a sale.
  • Deliver the highest ROI of any B2B marketing strategy or tactic.
  • Help you coordinate contact and lead information in a manner that you can manage your marketing towards them.

Taking The Leap Towards ABM

You might ask, “if ain’t broke, why fix it?”.  Well, your business model might not be broken but without ABM, it is certainly incomplete and therefore not a threat to your competition.  In a business world that seems to keep on multiplying, standing out and being top of mind in the customer’s mind is becoming more and more difficult.  There is just too much noise out there.  Account-based marketing is all about fortifying relationships with the customers.  Therefore, it is something you should really invest time and experience into.  For more information on how you can best utilize this tool to your advantage contact us today.

 

In this new era of technology,  how businesses target their audiences has changed exponentially.  The digital world has provided countless channels where you can expose your business to potential costumers.  Regardless of what your business does or sells, exposure is everything.  Actually, the more eyes you have on your business the more possibility of it expanding and succeeding on a larger scale.  With this in mind, Facebook ads might just be the missing piece for your marketing plan.

How Social Media Changed Business Marketing

Nowadays, the majority of people can be reached through digital media.  81% of the US population to be exact.  Let’s say that out of that 81%, the average person spends 1.72 hours online on the different social networks.  Out of those 1.72 hours, 50 minutes are spent only on Facebook.  Imagine having 50 minutes in which you can reach your customer and convince them to engage with your business.  Whether this means buying your product/service or simply liking your Facebook page, every engagement counts.

Facebook began as a social networking site where you could find your friends and interact with them online.  It opened a world of possibilities.  Suddenly you could reach out to family members living far away, or reconnect with old high school friends with just the click of a button.  In the same manner, the possibilities of using this platform to market to large audiences became a new prospect for businesses.  Consequently, with time, Facebook evolved into one of the most reliable forms of social media and a highly trackable tool for marketers.  Through Facebook ads, Facebook has been able to create partnerships with the big data brokers like Epsilon and Datalogix; allowing Facebook to offer a more commercial approach for marketers.

Benefits of Facebooks Ads

If you considering investing in Facebook Ads for your business here are some main benefits for you to consider

Targeting:

Facebook is first and foremost a socializing network with its main purpose being connectivity.   This connectivity allows marketers to reach a wider audience.  How?  Through likes, comments, and shares.   For example, you like a Facebook Ad that appeared on your timeline.  By liking it, your friends can see that you liked it, and that might drive them to click the ad as well.   The same applies to comments and shares of Facebook Ads.  They all cause a ripple effect causing your Facebook ad to spread further than just your targeted audience.

However, it is really important to know who your audience is.  Mostly because you need to know exactly for whom you’re writing the ad.  You have to make them care enough about it to make them engage with it.  The first step to define your target audience is to specify: who they are, where they are located, what they like, and how they behave online.

Measurability:

Marketing is highly defined by the numbers.  It is crucial for marketers and business owners to be able to see the results of their marketing efforts.    Technologic advances now allow for a much easier way of measurement when it comes to marketing online.  Facebook Ads have an incredibly easy system that can test ads with great ease.  Facebook Ads give you a very detailed review of how your ad is performing across your selected audience.   You can easily see how many people liked, commented, or shared your ad.  Additionally, you can see how many people it reached organically or through budget allocated to it.  From all the data you gather, you can then assess how to better target your future ads.

Affordability:

Now, more than ever before, marketing to millions at a time is not only possible but incredibly affordable.  The cost per Facebook ad depends on a variety of factors.  Targeting range, quality of the ad, and even the time of the year your ad is published are factors that influence the cost of your ad.  Digital marketing is no longer a foreign concept for marketers, in fact, it has become the norm.  This means that is your business does not try to reach its audience online, then it is losing an essential percentage of their potential audience.  With the low prices set for Facebook ad campaigns, there is really no logical reason why not to take advantage of all the benefits it provides your business.

Decide To Benefit From Experience

The benefits of using Facebook ads to market your business really are countless.  However, at the end of the day it all comes down to you and what your main business goal is.  Therefore, when you do decide that Facebook ads are the next step for the marketing efforts you have to be informed.  It takes much more than simply sponsoring a post, it takes time and dedication, researching the analytics and understanding the metrics.  For this particular reason, a professional agency can be instrumental in reaching the right people at the right time.  Phidev can help you understand who your audience is and how to reach them on the different social networks.   Contact us today and begin expanding your business.

What is the most important aspect of your business?  Well, for some it might be the number of sales for each quarter, for others, it might be website traffic.  However, one common factor, essential even, for all businesses is their brand image.   How recognizable your business is to your consumers.  Anyone can immediately recognize Coca Cola’s brand or McDonald’s’ simply by looking at the colors or listening to their slogan.  Having a consistently recognizable brand gives your business an advantage over the competition.  Nowadays, you can’t have a recognizable brand without an online presence.  And in order to have a prominent online presence, you need memorable web design that stands out.

How Web Design Can Take Your Brand To The Next Level

Let’s just make something clear: first impressions do count.  And even if you are not supposed to “judge a book by its cover,” sometimes it is unavoidable.  That first impression when the consumer visits your site will define if they want to do business with you or not.  If they can’t find what they are looking for right away or if your site keeps freezing up and taking a long time to load, your ‘potential’ consumer will move on.  Perhaps to your top competition.  Web design consists of much more than the look of the page, it encompasses the functionality and efficiency of the website’s navigation.

Web design is in a way like architecture.   You are laying the foundation of what will become a larger structure.  Your web design lets you map out how you want your consumers to interact with your business, from what items/services to showcase all the way to purchasing on your site.  Through good web design, you are able to take your consumer through a journey and making their online experience all that more enjoyable.

Using Web Design To Attract And Keep Consumers

Today’s business world is greatly impacted by the online world.  If your business does not have a website, social media channels, or any type of online presence it looses credibility and therefore the trust of the consumer.  You just need to have an online destination for people to find your business.  Not only that, but you also need for that online destination to provide your consumers with the information they are looking for.

One of the most surprising revelations discovered in research is the fact that design elements are essentially more powerful than content, in terms of mistrust.      Your business’ image defines what your consumer thinks of you.  Are you professional?  Is your business trustworthy? Are you reliable?  If your web design looks sloppy and amateurish, your consumer might think your business is unprofessional and take their business to your competition.  If you have your consumer’s trust, you will have their business for longer.

By now, you understand the importance of SEO for a business’ online presence.   Well, SEO does not only matter in terms of content; it is also a prominent factor in the design of your website.  Professional web designers understand the importance of SEO compatibility in your site, which is why they create SEO compliant sites that can be navigated faster and easier.  This will only increase your chances of recognition across online channels. 

Taking Your Website On The Go

Additionally, having an online presence allows you to transfer your information to mobile format.  In doing so, you are making your business even more available to your consumers.   All of these things provide you with endless opportunities to reach your consumer and grow your business.  However, it is not as easy as it sounds.  You need your web designer to be well informed of how to format your web design to a mobile design.  And just like with web design, they need to ensure the functionality of the mobile format.

You might be skeptical about contracting an outside agency to help you with your web design.  But, if you really think about it, your business’ design is not something you want to take the easy way out.  This is what will define your business and what will help you maintain lasting relationships with your consumers.  For more information about how you can improve your web design, contact Phidev today and be one step closer to having the flawless brand of your dreams.