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Email security is paramount for businesses of all sizes as it is an essential part of small businesses operations. With the increasing sophistication of email based cyber attacks such as phishing attacks (pretending to be somebody else) and email spoofing (sending emails from other people’s addresses), it’s essential to ensure your organization’s email communication is secure and trusted. One critical tool in achieving this is DMARC (Domain-based Message Authentication, Reporting, and Conformance). This article will explain what DMARC is, its importance, how it works, and the impending deadline set by major email service providers like Google and Yahoo for its implementation.

What is DMARC?

DMARC is an email-validation system designed to protect your company’s email domain from being used for cybercrimes such as email spoofing, and phishing scams. It builds on two existing mechanisms, SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), to authenticate the sender’s identity and ensure the email’s integrity. By implementing DMARC, businesses can significantly reduce the risk of their email domains being exploited for malicious purposes and also it increase its reputation and prevent them from being detected as spam.

Why is DMARC Important?

Here are a few reasons why it’s a must-have for your business:

  • Enhances Email Integrity and Trust: By verifying that the emails sent from your domain are authentic, DMARC fosters trust in your email communications, critical for maintaining your business’s reputation.
  • Prevents Email Fraud: DMARC helps in preventing bad actors from using your email domain to conduct phishing attacks or spread malware, thus protecting your customers and partners.
  • Improves Email Deliverability: Emails validated by DMARC are less likely to be marked as spam, ensuring your important communications reach their intended recipients.
  • Google and Yahoo will start requiring it: Starting June 2024, Google and Yahoo will take DMARC into account to validate the authenticity of emails. Domains that do not implement it will have their emails being detected as spam.

How Does DMARC Work?

DMARC works by allowing domain owners to publish policies in their DNS records that define their email authentication practices and how receiving email servers should handle emails that don’t pass the authentication checks. When an email is received, the email server checks the DMARC policy of the sender’s domain to determine the authenticity of the email. If the email fails the DMARC check, the receiving server can either reject the email, mark it as spam, or report it to the sender based on the specified policy.

The Urgency: Google and Yahoo’s Deadline

Recently, major email service providers like Google and Yahoo have announced deadlines for implementing DMARC policies to combat email fraud and enhance security by June 2024. This move underscores the urgency for businesses to adopt DMARC to ensure their emails continue to be delivered effectively. Failure to comply with these requirements may lead to your emails being rejected or marked as spam, significantly impacting your business communications.

Why Your Business Should Act Now

With the deadline approaching, it’s crucial for small and mid-sized business owners to understand and implement DMARC policies promptly. Not only will this safeguard your email communication, but it will also preserve your company’s reputation and ensure compliance with industry standards.

How We Can Help

Understanding and implementing DMARC can be complex, but you don’t have to navigate it alone. Phidev specializes in helping businesses secure their email communications with DMARC. We can assist you in setting up the necessary policies, ensuring your emails are authenticated, and optimizing your email deliverability. While the importance of DMARC implementation is clear, we believe in empowering our clients through education and support, rather than pushing services. Let us help you enhance your email security and maintain the trust of your customers and partners.

Conclusion

In conclusion, DMARC is an essential tool for any business looking to secure its email communications in the digital era. With the looming deadline from Google and Yahoo, it’s more important than ever to ensure your business is prepared. Our team is ready to assist you in implementing DMARC, protecting your email domain, and ensuring your messages reach their destination. Contact us today to learn more about how we can help you navigate the complexities of email authentication and deliverability.

The increase of digital communication technologies has lowered the barriers between and companies. Customers are increasingly turning to the Internet to form opinions about products and services about companies as well as their reputation. According to a survey by BrightLocal, almost 97% of consumers research companies before buying their products. Healthcare services are not an exception. Patients do research screening different medical practices before choosing a healthcare professional. Hence, a strong brand online reputation is a key to differentiating and winning the battle against competitors!

Currently, online reputation is one of the most important intangible assets of any organization. It does exist for a company in any industry, regardless of whether it is working on it or not. However, suppose the formation of an online reputation is not controlled and left to chance. In that case, it can develop spontaneously, and there is no guarantee whether it will be positive or not.

Today, the problem of online reputation management is experiencing a real “boom.” A company’s reputation as a whole has a much more significant effect than individual reviews published about your healthcare practice on Google. This is why it’s essential to be proactive and take deft steps to manage your online reputation effectively. It will set you apart from your competitors and allow you to attract and retain patients, increase their loyalty, and create an expert image of your medical practice.

Below we prepared some tips for you that can help you to improve your online reputation management.

Develop a Long-Term Online Reputation Management Strategy

The first and most important tip for successful Online Reputation Management (ORM) is to invest in a comprehensive digital reputation management strategy. A good strategy will benefit you, highlighting you as a medical expert and presenting a positive online image to patients, potential investors, and employees. With the right ORM strategy, you will create a strong visible online presence fostering the growth of your healthcare clinic and expanding your professional network.

Online Audit Brand Name

As part of a successful ORM, it’s necessary to audit your brand name on the Internet regularly. You need to have a good understanding of your brand’s online image: how is your brand positioned, what do your patients and competitors say about you, what information appears when you ‘google’ your company name? You need to find and analyze all the relevant information about your brand that can impact your reputation. Gather all the data and transform it into valuable insights to improve your ORM strategy.

Ensure the company’s presence on Social Media Platforms

At a minimum, you must have your healthcare practice pages on Twitter, Facebook, LinkedIn, and Google+.  Though it’s not enough to just create pages on different Social Media Platforms, you need to continuously work on it, share interesting content, and engage with your target audience. That will enhance your credibility, increase user engagement rate, and attract new patients.

Set up brand alerts

To consistently monitor your brand on the Internet, it is advantageous to set up Google Alerts and Social Mention. These tools are free. You just need to enter your company’s name, product, or service for which you want to receive alerts. After that, you will be notified each time somebody mentions your brand, product, or service in any online discussion. Being proactive will protect your reputation and enhance your popularity in the eyes of customers.

Do not ignore or delete negative reviews

Never delete or ignore ignoring negative comments or reviews about your healthcare practice. It can significantly damage your whole reputation, which will be so hard to recover. Instead, you should admit your mistakes and take steps to resolve the issue. Remember, negative feedback is also feedback. It helps you to grow, improve customer services, and build stronger relationships with your patients.

For instance, if you or your company’s employees commit a mistake, fail, or do something wrong, and a patient leaves a negative comment about it on the Internet, you should take responsibility for it and sincerely apologize. When you sincerely apologize, it helps to resolve the situation, allowing you to reconcile the parties.

Be attentive and listen to your audience

When responding to complaints or negative reviews on the Internet, seriously think about the fact that there may be some truth in them and that you might need to improve your healthcare practice, especially if you continuously encounter negative comments on the same topic. Remember the aphorism that “the buyer is always right”? Don’t be stubborn – be creative and find a way to improve your services and please the patient without getting into conflict with them.

Encourage your patients to share positive comments and reviews

To have a strong online reputation, you need to promote positive content about your brand on Social Media. Online Reputation Management is also the game of numbers: the more positive reviews there are, the higher your ranking is and the stronger your reputation. Hence, incentivize your employees and patients to share their feedback and leave comments in the online discussion. Remember to always engage with your patients offline, providing them with medical products and services and, most importantly, on the Internet earning their trust and respect.

Conclusion

Working on an online reputation brings many tangible benefits to your healthcare practice. It helps create a positive impression of you as a reliable supplier of medical goods or services, attract new patients, build long-lasting, trusting relationships with them, and finally increase revenue. Therefore, there is no doubt that you need to dedicate time to manage your online reputation!

You can manually search for reviews and mentions of your brand or company on various websites and social networks, often requiring a lot of time and effort. Or you can hire a digital marketing agency that will professionally manage your online reputation creating a positive image for your healthcare practice and tackling any reputation issues that arise on the Internet.

One way or another, you must have control over the online reputation of your medical practice. Always be aware of what patients are saying about you on the Internet, be creative and proactive, and take steps to maintain a positive online reputation.

At Phidev we offer effective digital marketing solutions tailored to the needs of your organization. Feel free to contact us and we’ll answer all the questions that you have.

You are trying to grow your medical practice, and you have come to the conclusion that it is necessary to develop your social media presence. But where to start? What content should you post? How can you engage with the audience? If you have these questions, this article will be useful for you. Here are some tips for your social media marketing plan.

1. Engage with your patients and followers

Social Media Engagement is very important for your business. It helps to strengthen relationships with your patients, build their loyalty, as well as increase your sales. Keep in mind that it’s very important to track all the comments, reviews, and questions that your followers leave on your Social Media. Unanswered questions and negative reviews may damage your reputation and significantly decrease your customer base. So, make sure that you constantly communicate with your patients, answer their questions, reply to comments and share relevant content.

2. Share health news and your professional knowledge

One of the best ways to engage with your patients on Social Media is by sharing health news. You need to be a source of useful and reliable information. Remember, almost everything starts online now. So, use social media pages to share posts that can help your patients to find an answer to complex questions about health care and/or preventive medicine.

For instance, one of the hottest topics in 2020 is Covid-19. So be the initiative and share your knowledge and professional opinion about it. That will increase your credibility, improve your image in the eyes of customers, and drive engagement and lead generation.

 

3. Raise patients’ awareness about your events

Engage with your followers and attract new ones by raising their awareness about the events that you organize. For instance, now during the pandemic, you can run online contests, competitions, and/or quizzes with gifts to encourage people to actively interact on your medical practice’s Social Media page raising your popularity among patients. Though, it’s important to balance promotional content with educational information. That will significantly increase customer value.

 

4. Highlight your brand, your accomplishments, and everything you do

Health is a serious topic, but that doesn’t mean your brand should have a dark image. Create a positive image of your brand in the eyes of your patients and followers.

For instance, it is beneficial to talk about your mission, corporate values, and initiatives that you have. Tell your patients about the activities that you are involved in. It can be volunteering, helping elderly people, fundraising money for the sick people – participation in any of these activities will show that you are not just a health professional, but an active community participant that strives to care about other people.

Remember, you need to have a differentiator that highlights your brand and makes you stand apart from the competition.

 

5. Embrace user-generated content

If you have patients who publish content about your medical practice on their social networks, you can contact them and ask for permission to re-share their content on your Social Media Page. User-generated content is a powerful marketing tool to increase brand awareness of your medical practice and at the same time show appreciation to your patients.

As you can see, social media is a great platform for raising awareness and trust in your brand. And if you know how to use this tool effectively, you can build a strong brand reputation! Focus on creating value for your customers, share with them useful health tips, try to solve their problems, communicate with them, and answer their questions.

 

If you want your Social Media Marketing campaign to be held at a high-quality level, then trust the Phidev Digital Marketing Agency. We are here to help you grow and have a strong presence on Social Media.

 

The development of digital culture sets fundamentally new models of consumer behavior in all existing industries, and the healthcare industry is not an exception. The marketing of healthcare professionals is rapidly moving to digital, which becomes a key channel for promotion and communications with patients and other clients.

Besides, Covid-19 has dramatically changed our way of life, work, and business. Therefore, as a reputable healthcare professional, you can’t just continue conducting your medical practice as before. We live in a period of the pandemic, and everything you’ve ever done before is now perceived differently by patients, they search for everything online and they expect to be able to get medical services virtually. In this regard, there is a strong need for healthcare professionals to have a winning digital marketing strategy that can add value and differentiate them from others.

 

Here are our top 10 digital marketing strategies to help you succeed:

 

  1. Set up a professional website for your doctor’s practice and make sure your information is consistent

To succeed in the digital world, it is important to have a modern, user-friendly, and informative professional site for your medical practice. Nowadays patients select healthcare professionals based on the digital outlook, and visiting your website creates the first impression of your practice among potential clients.

Therefore, it is very important that your website is completed and has accurate information about hours of operation, address contact info, type of accepted insurances, and any other relevant information. This will help clients find everything they need on your site increasing customer satisfaction and, as a result, improving the efficiency of your staff.

Furthermore, make sure that you have updated and unified listings in all online medical directories. The more online directories you have, the stronger your online presence and outreach, which gives you a competitive advantage over rivals.

 

  1. Optimize your website for search engines

You need to ensure that your website is not only professionally presented, but also contains SEO-optimized content. SEO involves many aspects, such as the keywords used on your page, the links placed, or simply structuring your medical site so that search engines can classify and understand it. All of these aspects are necessary to have a high ranking of your website in Google and other search engines, generate visitor traffic, and increase your brand awareness.

 

  1. Make Sure that your site is optimized for users

The user interface (or UX) of your website is an indicator of the availability of information that Internet users (your potential patients) are looking for. Therefore, your website should be complete and filled with relevant content to enhance the interaction between you and the patient. For instance, it’s advantageous to add a personal patient’s profile to the website, where patients can book an appointment, update their personal information, view test results, etc.

 

  1. Make sure that the site is optimized for mobile devices

Nowadays more than two-thirds of all online sessions are conducted using mobile devices. This is a clear indication of the ever-growing importance of properly optimizing your website, interface, clinic information, and blog content for mobile devices so that the user experience is positive.

 

  1. Increase your presence on Social Media Channels

One of the most effective ways of interacting with existing and potential patients is Social Media Marketing. In today’s world, it’s essential to have a presence on Facebook, Instagram, Twitter, LinkedIn, and YouTube. That way you can promote your brand, improve your reputation, increase the credibility of your medical practice among clients, and attract today’s tech-savvy patients. Always keep your social media consistent and updated with the relevant content, so your customers can constantly engage with you.

 

  1. E-mail marketing

Another powerful digital marketing instrument is email marketing. It’s one of the best tools to communicate with your patients and keep them informed about your practice and relevant news. Keep in mind that it’s necessary to plan email marketing campaigns and tailor its content to the needs and interests of each of the target markets. That way the message that the patients receive is personalized and keeps them engaged with you.

 

  1. Running Pay-Per-Click Ads

Pay-per-click ads allow you to display online advertisements only to the intended audience – Internet users that are searching for the keywords that you are targeting. This allows you to filter and skip a general untargeted audience, presenting your medical practice only to interested customers.

 

  1. Generate patients reviews

Patients reviews are one of the most important SEO factors that affect your Google ranking and impact your credibility as a doctor among existing and potential patients. Since nowadays patients choose a doctor based on the reviews, do not hesitate to ask your clients to provide the reviews for you. The more positive reviews you have, the better your SEO is and the higher your chances of attracting more customers.

 

  1. Create video content

Video content with the doctors is the most interactive way of communication, advertisement and brand promotion with the highest media outreach and engagement rates. Creating video content will not only promote your practice and attract more clients, but also make your patients know you better and develop trust among them.

 

  1. Marketing Analytics

It is highly recommended to use tracking tools to monitor the performance of your website and digital marketing efforts. For instance, Google Analytics can provide you with the data about your target market, # of visitors, traffic, conversion rate, time on page, buyer’s journey, engagement rate, etc. That information will provide you with the entire marketing picture helping you to better plan your digital marketing campaigns and understand what is your ROI.

 

Developing strong digital marketing strategies for doctors will ensure your long-term success. It embraces the evolving digital format, opens up new ways to improve the effectiveness of medical marketing, and improves the quality of patient care services. Consider hiring an expert digital marketing agency that will create a winning strategy and generate a return on your investment.

For the longest time, businesses have followed certain business models that allow them to communicate with their customers.  However, like everything else, these business models/strategies change, they evolve.  Businesses should always keep themselves informed on what is relevant and on the new technologies that will allow them to reach their customers in an easier and more efficient way.  New strategies are introduced and businesses have to “adapt or die”.   One emerging trend in B2B marketing is account-based marketing, ABM.  Here is what you need to know…

What Is ABM?

Account based marketing mainly focuses on addressing the marketing needs of organizations by connecting directly with specific groups of clients and/or stakeholders.  Marketing and sales have always been interrelated; however, through ABM, sales and marketing work hand in hand to target certain groups, accounts, on a more personal level.

Just like targeting a specific person, ABM aims to target particular accounts that group individuals who have similar interests, goals, and buying patterns.  This allows for businesses and marketers to tailor marketing campaigns specifically for these accounts.  One of ABM’s top priorities is to generate high-quality leads that can turn into sales. Since last year, about 92% of companies have said they recognize the value in ABM and are planning to invest in technologies and programs to implement ABM into their business plan.  When looking for reasons to implement this strategy into your marketing plan, the benefits by far outweigh any reservations you might have.

What Are Some Of The Benefits Of Using ABM?

Like we mentioned before, ABM allows your business to create more personalized and focused marketing campaigns.  By targeting a specific account, your chances of obtaining leads increases because you know exactly what they are looking for and you tailor the campaign to suit said interests.  ABM done right will:

  • Establish more personal and lasting customer relationships.  Lets your customers know that you care about their business.
  • Create more organic leads.  A happy customer is twice as likely to refer your business.
  • Allow you to create highly tailored and targeted campaigns.  The more specific to the customer’s wants and needs the best chance that it’ll result in a sale.
  • Deliver the highest ROI of any B2B marketing strategy or tactic.
  • Help you coordinate contact and lead information in a manner that you can manage your marketing towards them.

Taking The Leap Towards ABM

You might ask, “if ain’t broke, why fix it?”.  Well, your business model might not be broken but without ABM, it is certainly incomplete and therefore not a threat to your competition.  In a business world that seems to keep on multiplying, standing out and being top of mind in the customer’s mind is becoming more and more difficult.  There is just too much noise out there.  Account-based marketing is all about fortifying relationships with the customers.  Therefore, it is something you should really invest time and experience into.  For more information on how you can best utilize this tool to your advantage contact us today.

 

In this new era of technology,  how businesses target their audiences has changed exponentially.  The digital world has provided countless channels where you can expose your business to potential costumers.  Regardless of what your business does or sells, exposure is everything.  Actually, the more eyes you have on your business the more possibility of it expanding and succeeding on a larger scale.  With this in mind, Facebook ads might just be the missing piece for your marketing plan.

How Social Media Changed Business Marketing

Nowadays, the majority of people can be reached through digital media.  81% of the US population to be exact.  Let’s say that out of that 81%, the average person spends 1.72 hours online on the different social networks.  Out of those 1.72 hours, 50 minutes are spent only on Facebook.  Imagine having 50 minutes in which you can reach your customer and convince them to engage with your business.  Whether this means buying your product/service or simply liking your Facebook page, every engagement counts.

Facebook began as a social networking site where you could find your friends and interact with them online.  It opened a world of possibilities.  Suddenly you could reach out to family members living far away, or reconnect with old high school friends with just the click of a button.  In the same manner, the possibilities of using this platform to market to large audiences became a new prospect for businesses.  Consequently, with time, Facebook evolved into one of the most reliable forms of social media and a highly trackable tool for marketers.  Through Facebook ads, Facebook has been able to create partnerships with the big data brokers like Epsilon and Datalogix; allowing Facebook to offer a more commercial approach for marketers.

Benefits of Facebooks Ads

If you considering investing in Facebook Ads for your business here are some main benefits for you to consider

Targeting:

Facebook is first and foremost a socializing network with its main purpose being connectivity.   This connectivity allows marketers to reach a wider audience.  How?  Through likes, comments, and shares.   For example, you like a Facebook Ad that appeared on your timeline.  By liking it, your friends can see that you liked it, and that might drive them to click the ad as well.   The same applies to comments and shares of Facebook Ads.  They all cause a ripple effect causing your Facebook ad to spread further than just your targeted audience.

However, it is really important to know who your audience is.  Mostly because you need to know exactly for whom you’re writing the ad.  You have to make them care enough about it to make them engage with it.  The first step to define your target audience is to specify: who they are, where they are located, what they like, and how they behave online.

Measurability:

Marketing is highly defined by the numbers.  It is crucial for marketers and business owners to be able to see the results of their marketing efforts.    Technologic advances now allow for a much easier way of measurement when it comes to marketing online.  Facebook Ads have an incredibly easy system that can test ads with great ease.  Facebook Ads give you a very detailed review of how your ad is performing across your selected audience.   You can easily see how many people liked, commented, or shared your ad.  Additionally, you can see how many people it reached organically or through budget allocated to it.  From all the data you gather, you can then assess how to better target your future ads.

Affordability:

Now, more than ever before, marketing to millions at a time is not only possible but incredibly affordable.  The cost per Facebook ad depends on a variety of factors.  Targeting range, quality of the ad, and even the time of the year your ad is published are factors that influence the cost of your ad.  Digital marketing is no longer a foreign concept for marketers, in fact, it has become the norm.  This means that is your business does not try to reach its audience online, then it is losing an essential percentage of their potential audience.  With the low prices set for Facebook ad campaigns, there is really no logical reason why not to take advantage of all the benefits it provides your business.

Decide To Benefit From Experience

The benefits of using Facebook ads to market your business really are countless.  However, at the end of the day it all comes down to you and what your main business goal is.  Therefore, when you do decide that Facebook ads are the next step for the marketing efforts you have to be informed.  It takes much more than simply sponsoring a post, it takes time and dedication, researching the analytics and understanding the metrics.  For this particular reason, a professional agency can be instrumental in reaching the right people at the right time.  Phidev can help you understand who your audience is and how to reach them on the different social networks.   Contact us today and begin expanding your business.

Digital Marketing Analytics: The digital era brought with it a world of new and efficient methods to track a business’s progress and consequent success. A big part of a business’ success relies on analyzing it constantly and understanding what makes it grow. Every business needs to set short and long-term goals in order to prosper. Some of those goals include business growth, customer satisfaction, increase in brand awareness, and financial stability. You might ask, “What is the best way to track if you are on your way to reaching these goals?” Actually, through digital marketing analytics, you can study your strategies and test if they’re working towards achieving your goals.

Why Should You Consider Digital Marketing Analytics?

Time and time again you’ve heard that the key to success for any business is ‘quality over quantity’. There is no point in providing your consumers with endless content if it’s not going to engage them or result in a purchase. Here is where digital marketing analytics comes into play.  In order to create engaging content, you need to study your audience and evaluate what truly captures their attention.

Digital marketing encompasses everything from websites, social media networks, Google ads, to email marketing.  Through all of these channels, you can develop a strategic plan to reach your audience.   For example, if you want to expand your audience, you might consider promoting your business through Google Ads.  If your goal is to keep your audience happy and engaged, you provide them with lively content through social media.  Therefore, to successfully target your consumers and incite them into interacting with your business you have to ask yourself two fundamental questions:

  • What are they looking for?
  • Where are they looking for it?

Given that everything is tracked through different channels, you can find the answer to these questions by conducting a thorough digital marketing analysis.   Firstly, digital marketing analytics can tell you how many people viewed your campaign. Not only that, but it can also let you know what other things those people are likely to search for next and/or purchase.   Additionally, through digital marketing analytics, you can have a day to day analysis of how your online ads are performing.   Ultimately, digital marketing analytics can provide you with the information needed to take your business to the next level.

Why Should You Consider a Professional Agency To Help Me Understand My Analytics

According to the Wall Street Journal, “spending on marketing analytics is expected to jump from 7% of marketing budgets to more than 12% in the next three years.” The continued growth of budget spent on digital marketing and its analysis indicates the rapid growth in importance and relevance in the industry. Most of that percentage is invested in companies that can help you understand the numbers and how to use them to your advantage. Keeping track of all your channel metrics can be a tricky business because not all the online programs are reliable.   A professional agency helps your business be protected from scams and fraud.

Don’t leave your business’ success up to chance! Take advantage of the benefits offered by digital marketing analytics and optimize your business. Phidev can help you keep track of all of your online metrics and can keep your business current.   Contact us at phidevinc.com today for more information.

 

“There’s an app for that.”  How many times have you heard this phrase?
Ever since mobile apps came into the market they took over in almost every category (utilities, productivity, gaming, entertainment, lifestyle, social networking, and news).  It is true that there is an app for everything. In fact, you can plan a whole vacation through mobile apps! From choosing a vacation destination to booking your flight to reserving a restaurant for dinner and reviewing that restaurant afterward, life is simply made easier through apps.

Why would this be important for your business you may ask?  Well, 68% of Americans own a smartphone.  That is more than half the population in the US alone.  That 68% of the population spends around 162 minutes on their smartphone daily!  Which means that by having a smartphone app available for your consumers you can reach a wider audience and generate more profit your business.  Whether it is a product or a service you provide your consumers the benefits of having your own business app can make your business grow exponentially.

Benefits of mobile apps for your business

  • Build & cultivate customer loyalty
    Mobile apps allow business to have a more direct and instant connection with their consumers.  This closeness creates a relationship between your business and the consumer that evolves to brand loyalty.  One clear example is Starbucks.  Through their star point system, they keep their consumers coming back to earn more rewards each time.
  • Reinforce your brand
    When it comes to the top of mind awareness in the consumer’s mind, you want to be number one.   This means that when the consumer thinks of a product or service, your business will be the first they recall.
  • Increase your visibility
    You can increase your visibility by offering promotions and discounts in your app and keeping your consumer engaged.  By doing this you are more likely to reach your consumer in those 162 minutes the average American spends on their mobile device.
  • Increase your accessibility
    Through increased exposure across mobile devices, you are accessible to your consumer anywhere and anytime.  Imagine sending a discount notification, which creates a visit to your app and results in a purchase, all just in a matter of minutes!
  • Connect you with on-the-go consumers
    People always seem to be on the go.  Going to work, going to the gym, going for coffee.  They may not always have access to a computer, but on the go, they always have their smartphone with them.   

Benefits of mobile apps for your customers

  • Easy access to your inventory
    Purchasing a product has never been easier.  Not only can your consumers do it online, but you can format your mobile app to keep their information.  This way they don’t have to fill out their information each time they want to purchase something.
  • Get notifications of special events, launches, etc.
    Notifications remind consumers of what your business has to offer them.  This may not always result in a purchase, but it does result in the top of mind awareness.
  • Have one-touch access to your contact information
    The simpler you make the purchasing process for your consumer the more likely they are to take action.  By having all of your business’ information accessible through the click of a screen you minimize the time they have to spend actually making the purchase.
  • Make fast, seamless appointment scheduling
    If it is a service which you offer, then through your mobile app, the consumer is able to find your phone number, address and even make appointments.  Making appointments has never been easier.

Why a professional mobile app has increased value

In the near future, mobile apps are going to be a standard and fundamental component of any business.  Not only do they make the purchasing process easier and quicker, but they build a lasting relationship with the consumer.  Additionally, they provide another source of advertising and marketing for your business.  For all of these reasons having a well-functioning mobile app, able to handle all the actions and users that your business requires is a must.  Creating an app is not as straightforward as creating a website on your own.  There are different software requirements for different apps and/or different types of smartphones.  The software needed for an iPhone is not the same as the one needed for an Android.   Hiring a professional will not only give you the full functionality that your business needs, but it will give it the style and design that will resonate with your brand. 

The short and sweet answer is yes.  An essential function of every business is to keep expanding by attracting more consumers and retaining their existing client base. As a business owner, you have to be constantly and continuously improving and finding new ways of reaching potential consumers and keeping current consumers engaged.  A very effective way to accomplish this is through email marketing.

Technology has evolved at a very fast pace and now you have an array of options where to make your business visible.  Seems like social media has taken over. Yet, time and time again, email marketing has proven itself to be highly efficient.  So much so that 91% of adults in the US say they like to receive promotional emails from the companies they do business with.

The Importance of Mobile-Friendly Businesses

Email marketing allows you to keep your consumer updated with all your latest news. In today’s day and age, roughly 2 billion people own a smartphone and use it daily.   This means your email marketing campaign can reach your consumer directly on their smartphone.   This allows businesses to have direct access to the consumer.  For example, imagine launching a new product and in a matter of a click in their screen, your consumer can purchase it.

By formatting your email marketing for mobile devices, you create a direct link and communication to your consumer.  The ‘proximity’ generates more opportunities to expand and grow your business while creating a lasting relationship with your consumers.  By being immediately available to your consumer, you cut some of the time-consuming steps that discourage the consumer from taking action.  As a result, this gives your consumer endless opportunities to find your business through the touch of a screen. Whenever and wherever they want.

Additionally, the change of administrations happening this year will impact the economy.  Whether for better or worse it is still uncertain.  Therefore, businesses have to be smart about how they spend their money, making sure to invest in things they know will generate profit. Advertising and Marketing are essential tools to help a business grow.  They allow the customers to be constantly reminded of your business’ existence.  With the top-of-mind awareness of your business, you remind your customer of their need for your specific service and make them engaged again.

Hiring a Professional Agency To Help You Maximize Your Email Marketing Strategy

Multiple factors come into play when marketing your business which might discourage business owners from investing in these services.  Maybe you don’t have the time to create online campaigns.  Or maybe you don’t think there is enough content to create the campaigns.  When you hire a professional agency to help you conceptualize and strategize your email marketing campaign, you are investing in a long time service that will only benefit your business.  As a result, you have more time to dedicate to your business while you also reach them on the go.

Over the years the percent of online consumption has steadily increased.  As a survey showed, around 51% of shoppers made their purchases online.  Therefore, by making your content directly available for your consumers you are increasing your chances of raising awareness and attracting new consumers.  Ultimately, the only way your business grows is by being visible and by having old and new consumers who are engaged with your message.  There is no logical reason why you shouldn’t try email marketing to help your business grow.

Contact us today to learn more about the endless possibilities available to you through email marketing.

You are just starting a new business and money may be tight… You may be tempted to create your own logo (or ask your cousin) in order to save a few bucks.  You may think the fee for a professional logo design and branding is “too expensive”. But hold on a second: you should read this before you decide to “save” that money.  There’s a few things you’ll want to consider.

Your business’ image is very important and, as the saying goes “First impressions always count”. The same is true for your logo and business image. People will make assumptions about your business just by looking at your logo, website, brochure, etc. Remember that a logo is more than just a pretty picture. It is a tool to send a message to your prospective clients about how the world is set to see your business. Good branding should make your company’s image memorable and recognizable. An amateur logo/branding may cost you way more than you think.

5 Reasons Professional Logo/Branding is a must.

  1. Your business may look unstable and  unprofessional. As a result, clients may feel insecure and unsure about doing business with you. Would you do business with a company if you were not sure whether they would still be doing business by the end of the week?
  2. Your amateur logo/branding may confuse people about who you are as a business. Unprofessional and incoherent marketing materials send mixed signals to your prospective clients, and even make them think they are getting marketing materials from different companies. They may also think that you don’t care about the way your business looks and therefore the quality of your work.
  3. It can make you look as a very small business. What do you think about those free VistaPrint or template-based business cards? If your business cannot afford its own business cards and/or marketing materials and it has to go for the free or cheap ones, it might send the wrong message.  The lower quality materials may make it appear that you are not getting business through the door, and that you cannot perform or meet what it is required.
  4. It may just go completely wrong. We’ve all seen logos that are just completely wrong. Just type “Logos gone wrong” into your favorite internet search engine. If something like this happens to your business reputation, the amount of time and money that you will spend “fixing” your image will be way more than it would have been if you got professional logo design in first place.

These are just a few reasons why you should get professional logo design and branding for your business. Instead of spending hours thinking about what to do and figuring out how to do it, you should spend your time running your business and creating your more important asset: a client base.

If you have never designed a logo, a website, business cards, or other marketing material, and it is not part of the services your business will be offering, please don’t start now. Statistics show that half of new businesses fail in the first five years. Experts say that a common reason is sloppy and ineffective marketing. You will spend an awful amount of time learning how to do it and getting it right, instead of getting more clients and expanding your business.

Not convinced about your current logo?  Do you need a new logo and marketing materials? Contact us so we can help you grow your business.

According to a recent study by Clutch, a business-to-business (B2B) research firm, 46% of small businesses do not have a website. Unfortunately, a big chunk of the other 54% has a website that is hurting them more than it is helping. The problem is that these businesses do not have a professionally developed website, and not only do people see it, but they also judge the business based on it and determine whether they have had a previous interaction with it. Subconsciously, we think, if their website is bad (or even, very bad), then how good can their product or service can be?
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