Email security is paramount for businesses of all sizes as it is an essential part of small businesses operations. With the increasing sophistication of email based cyber attacks such as phishing attacks (pretending to be somebody else) and email spoofing (sending emails from other people’s addresses), it’s essential to ensure your organization’s email communication is secure and trusted. One critical tool in achieving this is DMARC (Domain-based Message Authentication, Reporting, and Conformance). This article will explain what DMARC is, its importance, how it works, and the impending deadline set by major email service providers like Google and Yahoo for its implementation.
What is DMARC?
DMARC is an email-validation system designed to protect your company’s email domain from being used for cybercrimes such as email spoofing, and phishing scams. It builds on two existing mechanisms, SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), to authenticate the sender’s identity and ensure the email’s integrity. By implementing DMARC, businesses can significantly reduce the risk of their email domains being exploited for malicious purposes and also it increase its reputation and prevent them from being detected as spam.
Why is DMARC Important?
Here are a few reasons why it’s a must-have for your business:
- Enhances Email Integrity and Trust: By verifying that the emails sent from your domain are authentic, DMARC fosters trust in your email communications, critical for maintaining your business’s reputation.
- Prevents Email Fraud: DMARC helps in preventing bad actors from using your email domain to conduct phishing attacks or spread malware, thus protecting your customers and partners.
- Improves Email Deliverability: Emails validated by DMARC are less likely to be marked as spam, ensuring your important communications reach their intended recipients.
- Google and Yahoo will start requiring it: Starting June 2024, Google and Yahoo will take DMARC into account to validate the authenticity of emails. Domains that do not implement it will have their emails being detected as spam.
How Does DMARC Work?
DMARC works by allowing domain owners to publish policies in their DNS records that define their email authentication practices and how receiving email servers should handle emails that don’t pass the authentication checks. When an email is received, the email server checks the DMARC policy of the sender’s domain to determine the authenticity of the email. If the email fails the DMARC check, the receiving server can either reject the email, mark it as spam, or report it to the sender based on the specified policy.
The Urgency: Google and Yahoo’s Deadline
Recently, major email service providers like Google and Yahoo have announced deadlines for implementing DMARC policies to combat email fraud and enhance security by June 2024. This move underscores the urgency for businesses to adopt DMARC to ensure their emails continue to be delivered effectively. Failure to comply with these requirements may lead to your emails being rejected or marked as spam, significantly impacting your business communications.
Why Your Business Should Act Now
With the deadline approaching, it’s crucial for small and mid-sized business owners to understand and implement DMARC policies promptly. Not only will this safeguard your email communication, but it will also preserve your company’s reputation and ensure compliance with industry standards.
How We Can Help
Understanding and implementing DMARC can be complex, but you don’t have to navigate it alone. Phidev specializes in helping businesses secure their email communications with DMARC. We can assist you in setting up the necessary policies, ensuring your emails are authenticated, and optimizing your email deliverability. While the importance of DMARC implementation is clear, we believe in empowering our clients through education and support, rather than pushing services. Let us help you enhance your email security and maintain the trust of your customers and partners.
Conclusion
In conclusion, DMARC is an essential tool for any business looking to secure its email communications in the digital era. With the looming deadline from Google and Yahoo, it’s more important than ever to ensure your business is prepared. Our team is ready to assist you in implementing DMARC, protecting your email domain, and ensuring your messages reach their destination. Contact us today to learn more about how we can help you navigate the complexities of email authentication and deliverability.
In today’s fast-paced digital world, content is king, and its strategy reigns supreme. In the Content Era, where social media, Instagram stories, TikTok videos, and blog articles can make or break a business, having a well-thought-out content strategy is no longer a luxury, but a necessity. The quality of your website’s photography, copy content, taglines, illustrations, and other elements can determine whether a potential client is won or lost. Content strategy is the driving force behind successful digital marketing, and it ensures that your online efforts align seamlessly with your marketing and business objectives. At Phidev, we understand the power of content strategy and development, and how they can elevate your brand to new heights.
The Significance of Content Strategy in the Digital Age
With the advent of the internet and social media, consumers now have an overwhelming amount of information at their fingertips. In this sea of content, it’s crucial to stand out and capture the attention of your target audience. Content strategy serves as a roadmap that guides your brand towards success in the digital landscape. Here’s why content strategy matters more than ever:
- Maximizing Brand Visibility: A well-executed content strategy ensures that your brand is consistently visible across various online platforms. From engaging social media posts to informative blog articles, your content acts as a magnet, attracting potential customers and retaining existing ones.
- Driving Organic Traffic: Search engines love fresh, valuable, and relevant content. By incorporating search engine optimization (SEO) best practices into your content, you can improve your website’s ranking and attract organic traffic, leading to higher conversion rates.
- Establishing Thought Leadership: When your content offers value to your audience and addresses their pain points, it positions your brand as a thought leader in your industry. This authority fosters trust, making customers more likely to choose your products or services.
- Building Brand Loyalty: Engaging, consistent, and authentic content fosters a sense of community and loyalty among your audience. By creating content that resonates with your target market, you build long-lasting relationships with your customers.
- Adapting to Changing Trends: Content strategy is not static; it evolves to keep up with the changing preferences of your audience and the dynamic digital landscape. This adaptability ensures that your brand remains relevant and competitive.
The Elements of an Effective Content Strategy
An effective content strategy is a well-coordinated plan that encompasses various elements, each playing a crucial role in achieving your business goals. Here are the key components of a winning content strategy:
- Audience Research: Understanding your target audience is the foundation of an effective content strategy. Through in-depth research and analysis, you gain insights into their preferences, pain points, and online behavior, enabling you to create content that resonates with them.
- Content Planning: Based on audience research, you can strategically plan the type of content that will appeal to your target market. This includes choosing the right content formats such as blog articles, infographics, videos, or podcasts.
- Content Creation: High-quality content is the heart of any content strategy. This involves crafting engaging and relevant content that aligns with your brand voice and values. Compelling storytelling and creative visuals enhance the overall impact of your message.
- Content Distribution: Creating outstanding content is only half the battle won. An effective content strategy includes a well-planned distribution plan to ensure your content reaches the right audience through appropriate channels such as social media, email marketing, and guest posting.
- SEO Optimization: Incorporating SEO best practices in your content ensures that your website ranks higher in search engine results, increasing its visibility and organic traffic.
- Measuring and Analyzing: A successful content strategy involves continuous monitoring and analysis of key performance indicators (KPIs) to assess its effectiveness. Data-driven insights help you refine your strategy for optimal results.
Why Choose Phidev for Content Strategy and Development Services?
At Phidev, we take immense pride in our ability to craft content strategies that breathe life into brands. Our experienced team of content strategists and creatives work collaboratively to ensure that your content speaks directly to your audience, resonates with their needs, and aligns seamlessly with your business objectives.
- Tailored Content Solutions: We understand that every brand is unique. Our content strategies are custom-tailored to suit your brand’s personality, industry, and target audience, ensuring maximum impact.
- Data-Driven Approach: Our content strategies are built on a foundation of in-depth research and analysis. We delve deep into your audience’s behavior and preferences to create content that captivates them.
- Creative Excellence: Our team of skilled writers, designers, and creatives work together to produce visually appealing, engaging, and share-worthy content that stands out from the crowd.
- Proven Track Record: Our past successes in content strategy and development speak for themselves. We have helped numerous clients achieve their marketing goals through our result-oriented approach.
- Continuous Improvement: We believe in the power of constant improvement. We continually monitor the performance of your content, adapt to changing trends, and make data-driven adjustments to maximize its effectiveness.
Conclusion
In the Content Era, content strategy and development are the driving forces behind successful digital marketing campaigns. A well-crafted content strategy can boost brand visibility, drive organic traffic, build authority and trust, and foster lasting customer relationships. At Phidev, we are passionate about creating content strategies that propel your business to new heights in the digital landscape. With our tailored solutions, data-driven approach, and creative excellence, we ensure that your brand’s story is heard loud and clear, captivating your audience and delivering tangible results. Let us be your trusted partner in unlocking the true potential of your brand through content strategy and development. Contact us today to embark on a journey towards digital marketing success.
This is a remote position. Work from home with an experienced team.
Phidev, a remote U.S. company based in El Paso, TX, is looking for someone who has a strong understanding of programming web and digital experiences and that is organized enough to work from home. As part of our team, you will work on a broad range of projects – from programming simple websites to integrating systems and automating marketing campaigns across various digital channels.
This is an incredible opportunity to get down into the trenches of a growing digital agency, work with cutting-edge technologies, and solve challenging problems daily. As a developer, you will work on projects and communication pieces that engage our customer’s audiences, including, but not limited to, interactive websites, custom cloud applications, digital advertising, and smartphone apps.
Every one of our projects is a team effort, and you’ll need to work well with project managers, developers, and designers. If you love experimenting with technology, have some serious development and design skills, and are obsessed with creating lasting user and brand experiences, then keep reading!
Qualifications
- Advanced (mostly written) English. Spanish is a big plus
- Experience developing WordPress themes/plugins.
- Proficiency and experience developing and implementing on the web
- Programming experience in PHP, MySQL, Javascript, and frameworks
- Knowledge of HTML/SCSS, responsive design principles, and standard UX/UI web practices
- Eager to gain experience in the development of large-scale website projects, custom development
- Intake customer request and make it a reality
- Be able to communicate with internal and external shareholders about project status
If you
- Pride yourself on impeccable work, relentless attention to detail, and always push yourself to make things ever-simpler and better.
- Have excellent communication skills that enable you to present concepts and designs to internal teams and non-creatives
- Successfully manage multiple projects simultaneously and can handle a fast-paced work environment with deadlines, new challenges, and changing priorities
- Are self-motivated, innovative, possess strong organizational and time-management skills, and have a problem-crushing attitude!
Then this job is perfect for you!
This is a remote position. Work from home with an experienced team.
Phidev, a remote U.S. company based in El Paso, TX, is looking for someone who has a strong understanding of programming web and digital experiences and that is organized enough to work from home. As part of our team, you will work on a broad range of projects – from programming simple websites to integrating systems and automating marketing campaigns across various digital channels.
This is an incredible opportunity to get down into the trenches of a growing digital agency, work with cutting-edge technologies, and solve challenging problems daily. As a developer, you will work on projects and communication pieces that engage our customer’s audiences, including, but not limited to, interactive websites, custom cloud applications, digital advertising, and smartphone apps.
Every one of our projects is a team effort, and you’ll need to work well with project managers, developers, and designers. If you love experimenting with technology, have some serious development and design skills, and are obsessed with creating lasting user and brand experiences, then keep reading!
Qualifications
- Advanced (mostly written) English
- Proficiency and experience developing and implementing on the web
- A well-versed knowledge of object-oriented programming and design patterns
- Programming experience in PHP, MySQL, Javascript, and frameworks
- Git or another form of source control
- Experience developing WordPress themes/plugins.
- Knowledge of HTML/SCSS, responsive design principles, and standard UX/UI web practices
- Eager to gain experience in the development of large-scale website projects, custom development
- Experience on agile development cycles
- Knowledge of native mobile app development (Android and iOS)
- Knowledge of programmable marketing campaigns is a big plus
If you
- Pride yourself on impeccable work, relentless attention to detail, and always push yourself to make things ever-simpler and better.
- Have excellent communication skills that enable you to present concepts and designs to internal teams and non-creatives
- Successfully manage multiple projects simultaneously and can handle a fast-paced work environment with deadlines, new challenges, and changing priorities
- Are self-motivated, innovative, possess strong organizational and time-management skills, and have a problem-crushing attitude!
Then this job is perfect for you!
This is a full-time position. Part-time candidates will be considered if their expertise matches our requirements.
Phidev, a Digital Marketing Agency based in El Paso, TX since 2008, is looking for a passionate social media manager who will partner with our account strategist and project manager to ensure the long-term success of our customers.
As our Social Media Manager, you will be responsible for the implementation of different social media organic and paid campaigns. You will work alongside our design team to make sure our clients’ strategy is implemented on time. You will also participate in the creation of content and engagement. We need someone who understands and lives by under-promise and over-deliver and believes that high-quality customer service is not a nice to have but an expectation.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions, and competitions
- Stay up-to-date with current technologies and trends in social media, design tools, and applications
- Prepare and Explain Reports to different stakeholders
What we are looking for
- Proven ability, desire, and commitment to succeed
- Proven work experience as a Social Media Manager
- Hands-on experience in content management
- Have a positive outlook and the ability to take out responsibility for his/her successes
- Demonstrated teamwork skills
- Familiarity with Web Design
- Demonstrated ability to communicate, present, and influence credibility and effectively, in English, at all levels of the organization, including executive and C-level
- Solid Knowledge of SEO Basics, keyword research, and Google Analytics
- Ability to foresee clients and agency’s needs before they arise and address them
- Excellent listening, negotiation, and presentation skills
- Excellent verbal and written communications skills
- Organized
- Analytical and Multitasking Skills
Nice to Haves but Not Required
- Knowledge of Advanced S.E.O.
- Bachelor’s Degree
- Knowledge of conversational and written Spanish