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Custom Software Development

Ares Saldaña

Imagine a business that struggles with cumbersome data entry, inefficient workflows, and fragmented customer interactions because their software just doesn’t fit their operations. This scenario is all too familiar for many businesses reliant on one-size-fits-all solutions. The result? Increased frustration, wasted time, and missed opportunities.

Enter custom software solutions—a powerful remedy designed to address these very challenges. Unlike off-the-shelf options, custom software is tailored to fit the exact needs and processes of your business. It’s crafted to seamlessly integrate with your existing systems, adapt as your business evolves, and provide a user experience that aligns with your specific goals. By investing in custom solutions, businesses can unlock new levels of efficiency, enhance productivity, and gain a competitive edge that off-the-shelf software simply cannot offer. In this article, we’ll explore how custom software can transform your business operations and drive growth in ways that generic solutions often fail to achieve.

1. Streamlining Operations with Custom ERP Solutions

Integrating a custom ERP solution has proven to be a game-changer for mid-sized businesses seeking efficiency. Unlike generic ERP systems, custom solutions are designed to fit the unique processes of a business, ensuring seamless operations, from inventory management to financial reporting. This bespoke approach not only eliminates unnecessary features but also boosts usability and staff adoption rates.

One mid-sized manufacturing company reported a 25% increase in productivity after switching to a custom ERP that automated what were previously labor-intensive tasks. This shift allowed them to reallocate resources to more strategic initiatives, driving revenue growth and operational efficiency.

2. Boosting Sales Through Tailor-Made CRM Systems

Custom CRM systems offer unparalleled advantages by aligning with the specific sales processes and customer engagement strategies of a business. This tailor-made approach enables sales teams to foster better relationships with clients, track interactions more effectively, and close deals faster.

3. Enhancing Customer Service with Bespoke Software

Bespoke customer service software can revolutionize the way businesses interact with their customers. Custom chatbots, support ticket systems, and feedback tools are designed not just to respond to customer needs but to anticipate them, providing a level of service that sets businesses apart from their competition.

4. Custom Project Management Tools for Greater Efficiency

Project management is the backbone of any growing business, and custom tools can significantly enhance efficiency and project outcomes. By tailoring solutions to the specific workflow and reporting needs of a team, businesses can ensure projects stay on track and within budget.

A mid-sized software development firm noted a 40% improvement in project delivery time after implementing their custom project management system, highlighting the impact of customized solutions on operational success.

5. Innovating Retail with Personalized E-commerce Platforms

In the competitive world of retail, personalized e-commerce platforms stand out by offering customers a unique shopping experience. Custom software solutions allow businesses to analyze user behavior, personalize recommendations, and streamline the checkout process, leading to increased sales and customer loyalty.

6. Automating Financial Processes with Custom Software

Financial process automation through custom software enables businesses to streamline operations like invoicing, payroll, and budgeting. By eliminating manual entry, businesses not only reduce errors but also free up their teams to focus on more strategic tasks.

7. Revolutionizing Data Management with Custom Databases

Custom databases offer a solution to the growing need for efficient data management, allowing for the storage, retrieval, and analysis of data in ways that generic databases cannot. Tailored to a business’s specific needs, these systems can improve decision-making and operational efficiency.

8. Custom Learning Management Systems for Education and Training

Custom learning management systems (LMS) facilitate targeted education and training for employees. By developing an LMS that reflects the unique educational goals and content of a business, companies can enhance learning outcomes and employee performance.

9. Tailored Healthcare Solutions for Patient Management

The healthcare industry benefits significantly from custom software, particularly in patient management. Tailored solutions can provide comprehensive records, telehealth capabilities, and personalized patient care plans, improving patient outcomes and operational efficiency.

10. Custom Logistics and Supply Chain Management Software

Custom logistics and supply chain management software can transform how businesses track and manage their product flow. Customization allows for the integration of unique supply chain requirements, enhanced visibility, and improved vendor relationships, ultimately saving time and reducing costs.

11. Bespoke Marketing Software for Unique Strategies

Custom marketing software empowers businesses to execute unique digital marketing strategies with tools specifically built for their needs. Whether it’s through automated workflows, customer segmentation, or analytics, these solutions drive marketing efficiency and effectiveness.

12. Specialized Software Solutions for Manufacturing and Engineering

In the sectors of manufacturing and engineering, custom software solutions can optimize production schedules, manage inventory, and ensure quality control, all tailored to specific operational needs. This customization leads to unparalleled efficiency and quality in products.

In a landscape where off-the-shelf software often fails to keep pace with the unique and evolving needs of mid-sized businesses, custom software solutions emerge as a transformative force. By addressing the limitations of generic platforms and offering tailored functionalities that align precisely with your business processes, custom software can significantly enhance efficiency, productivity, and overall performance.

From streamlining operations with bespoke ERP systems to boosting sales through tailored CRM solutions, custom software provides the flexibility and adaptability necessary for sustainable growth. It not only addresses the specific challenges faced by businesses but also scales alongside their development, ensuring continued relevance and effectiveness.

Embracing custom software means investing in a solution designed specifically for your needs, which can lead to a more streamlined workflow, improved customer interactions, and ultimately, a stronger competitive position in the market. If your business is ready to move beyond the constraints of off-the-shelf software and explore how custom solutions can drive your growth, Phidev is here to help. Contact us today to learn more about how our custom software solutions can be tailored to fit your unique business requirements and unlock new opportunities for success.

Diving into content publishing? Grab a coffee and get cozy — we’re about to unfold the secrets that will transform your content from good to unforgettable.

Side view of crop bearded male photographer using laptop while preparing pictures for publishing in modern workplace

Understanding Your Audience

Kicking off with audience understanding is not just a step—it’s the foundation. Imagine writing a letter to a friend. You instinctively know their likes, quirks, and what makes them tick. Apply this personal approach to your content by crafting a detailed audience persona. Who is your reader? What challenges do they face? Understanding this creates a pathway for meaningful engagement.

Conduct surveys, scour social media, or dive into forums where your audience hangs out. Gathering data and insights will shine a light on their needs, driving your content strategy’s direction. Tailor your messages like you’re speaking directly to them — because, in essence, you are.

Remember, your goal is to resonate. Each piece of content should feel like a conversation, not a broadcast.

Creating High-Quality Content

Quality is your beacon in the murky waters of content saturation. It’s not just about well-researched, well-written articles; it’s about crafting stories that stick. Use compelling headlines to draw readers in, and enrich your content with real-world examples to ground abstract concepts.

Dive deep into your topics. Skimming the surface won’t cut it in a world thirsty for depth. Challenge perceptions, provide new insights, and always, always focus on delivering value. Excellent content isn’t just consumed; it’s remembered and shared.

Optimizing Content for Search Engines

SEO isn’t a magic spell, but the right enchantments can put your content in front of more eyes. Start with keyword research to understand how your audience searches for your topics. Tool like Google’s Keyword Planner can be invaluable here.

Don’t just sprinkle in keywords; weave them naturally into your headlines, subheadings, and throughout the body. Think about related phrases too — Google loves content that covers a topic comprehensively. And remember, SEO is a marathon, not a sprint. Regularly updating your tactics in line with algorithm changes is key.

Incorporating Multimedia Elements

In a digital era where a picture can be worth a million clicks, ignoring multimedia is like talking in a vacuum. Embed relevant images, infographics, and videos to break up text and enhance understanding. Just ensure they augment your narrative and are optimized for speedy loading.

Utilizing Social Media for Distribution

Social media isn’t just a broadcast platform; it’s a vibrant community ripe for conversation. Share your content across different channels, but tailor it to fit each platform’s unique vibe. Engage with your audience through comments to foster a sense of community and drive more eyeballs to your content.

Leverage hashtags to increase visibility, and consider collaborating with influencers to amplify your reach. Tracking which channels drive the most engagement can help you tweak your strategy for maximum impact.

Analyzing and Improving with Analytics

Data is your compass in the content wilderness. Tools like Google Analytics provide insightful metrics that reveal how your content performs: from page views and bounce rate to engagement depth. Regular review sessions to analyze this data help in refining your strategy over time.

Set clear objectives and KPIs to measure your content’s success and align them with your broader marketing goals. Experimentation based on analytics can uncover new opportunities to engage your audience better.

Keeping Content Updated and Relevant

The digital landscape is ever-evolving, making yesterday’s insights tomorrow’s history. Regularly refresh old posts with up-to-date information, new insights, and optimized SEO practices. This not only boosts your SERP rankings but also reinforces your commitment to providing value.

Monitor industry trends and updates within your niche to ensure your content remains relevant. Reacting quickly to news and updates can position your brand as a thought leader.

Crafting Your Path in Content Publishing

Mastering the art of content publishing can seem like scaling a mountain, but with these best practices, you’re equipped with climbing gear to reach the summit. Every piece of content you publish acts as a stepping stone towards building a robust online presence. Remember, consistency in quality and strategic distribution are your allies. Navigate your journey with insight from analytics and always, always keep your audience at the heart of what you create. In the vast wilderness of the internet, your content can be a beacon — attracting and engaging the right audience.

Email security is paramount for businesses of all sizes as it is an essential part of small businesses operations. With the increasing sophistication of email based cyber attacks such as phishing attacks (pretending to be somebody else) and email spoofing (sending emails from other people’s addresses), it’s essential to ensure your organization’s email communication is secure and trusted. One critical tool in achieving this is DMARC (Domain-based Message Authentication, Reporting, and Conformance). This article will explain what DMARC is, its importance, how it works, and the impending deadline set by major email service providers like Google and Yahoo for its implementation.

What is DMARC?

DMARC is an email-validation system designed to protect your company’s email domain from being used for cybercrimes such as email spoofing, and phishing scams. It builds on two existing mechanisms, SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), to authenticate the sender’s identity and ensure the email’s integrity. By implementing DMARC, businesses can significantly reduce the risk of their email domains being exploited for malicious purposes and also it increase its reputation and prevent them from being detected as spam.

Why is DMARC Important?

Here are a few reasons why it’s a must-have for your business:

  • Enhances Email Integrity and Trust: By verifying that the emails sent from your domain are authentic, DMARC fosters trust in your email communications, critical for maintaining your business’s reputation.
  • Prevents Email Fraud: DMARC helps in preventing bad actors from using your email domain to conduct phishing attacks or spread malware, thus protecting your customers and partners.
  • Improves Email Deliverability: Emails validated by DMARC are less likely to be marked as spam, ensuring your important communications reach their intended recipients.
  • Google and Yahoo will start requiring it: Starting June 2024, Google and Yahoo will take DMARC into account to validate the authenticity of emails. Domains that do not implement it will have their emails being detected as spam.

How Does DMARC Work?

DMARC works by allowing domain owners to publish policies in their DNS records that define their email authentication practices and how receiving email servers should handle emails that don’t pass the authentication checks. When an email is received, the email server checks the DMARC policy of the sender’s domain to determine the authenticity of the email. If the email fails the DMARC check, the receiving server can either reject the email, mark it as spam, or report it to the sender based on the specified policy.

The Urgency: Google and Yahoo’s Deadline

Recently, major email service providers like Google and Yahoo have announced deadlines for implementing DMARC policies to combat email fraud and enhance security by June 2024. This move underscores the urgency for businesses to adopt DMARC to ensure their emails continue to be delivered effectively. Failure to comply with these requirements may lead to your emails being rejected or marked as spam, significantly impacting your business communications.

Why Your Business Should Act Now

With the deadline approaching, it’s crucial for small and mid-sized business owners to understand and implement DMARC policies promptly. Not only will this safeguard your email communication, but it will also preserve your company’s reputation and ensure compliance with industry standards.

How We Can Help

Understanding and implementing DMARC can be complex, but you don’t have to navigate it alone. Phidev specializes in helping businesses secure their email communications with DMARC. We can assist you in setting up the necessary policies, ensuring your emails are authenticated, and optimizing your email deliverability. While the importance of DMARC implementation is clear, we believe in empowering our clients through education and support, rather than pushing services. Let us help you enhance your email security and maintain the trust of your customers and partners.

Conclusion

In conclusion, DMARC is an essential tool for any business looking to secure its email communications in the digital era. With the looming deadline from Google and Yahoo, it’s more important than ever to ensure your business is prepared. Our team is ready to assist you in implementing DMARC, protecting your email domain, and ensuring your messages reach their destination. Contact us today to learn more about how we can help you navigate the complexities of email authentication and deliverability.

In today’s fast-paced digital world, content is king, and its strategy reigns supreme. In the Content Era, where social media, Instagram stories, TikTok videos, and blog articles can make or break a business, having a well-thought-out content strategy is no longer a luxury but a necessity. The quality of your website’s photography, copy content, taglines, illustrations, and other elements can determine whether a potential client is won or lost. Content strategy is the driving force behind successful digital marketing, and it ensures that your online efforts align seamlessly with your marketing and business objectives. At Phidev, we understand the power of content strategy and development and how they can elevate your brand to new heights.

The Significance of Content Strategy in the Digital Age

With the advent of the internet and social media, consumers now have an overwhelming amount of information at their fingertips. In this sea of content, it’s crucial to stand out and capture the attention of your target audience. Content strategy serves as a roadmap that guides your brand toward success in the digital landscape. Here’s why content strategy matters more than ever:

  1. Maximizing Brand Visibility: A well-executed content strategy ensures that your brand is consistently visible across various online platforms. From engaging social media posts to informative blog articles, your content acts as a magnet, attracting potential customers and retaining existing ones.
  2. Driving Organic Traffic: Search engines love fresh, valuable, and relevant content. By incorporating search engine optimization (SEO) best practices into your content, you can improve your website’s ranking and attract organic traffic, leading to higher conversion rates.
  3. Establishing Thought Leadership: When your content offers value to your audience and addresses their pain points, it positions your brand as a thought leader in your industry. This authority fosters trust, making customers more likely to choose your products or services.
  4. Building Brand Loyalty: Engaging, consistent, and authentic content fosters a sense of community and loyalty among your audience. By creating content that resonates with your target market, you build long-lasting relationships with your customers.
  5. Adapting to Changing Trends: Content strategy is not static; it evolves to keep up with the changing preferences of your audience and the dynamic digital landscape. This adaptability ensures that your brand remains relevant and competitive.

The Elements of an Effective Content Strategy

An effective content strategy is a well-coordinated plan that encompasses various elements, each playing a crucial role in achieving your business goals. Here are the key components of a winning content strategy:

  1. Audience Research: Understanding your target audience is the foundation of an effective content strategy. Through in-depth research and analysis, you gain insights into their preferences, pain points, and online behavior, enabling you to create content that resonates with them.
  2. Content Planning: Based on audience research, you can strategically plan the type of content that will appeal to your target market. This includes choosing the right content formats such as blog articles, infographics, videos, or podcasts.
  3. Content Creation: High-quality content is the heart of any content strategy. This involves crafting engaging and relevant content that aligns with your brand voice and values. Compelling storytelling and creative visuals enhance the overall impact of your message.
  4. Content Distribution: Creating outstanding content is only half the battle won. An effective content strategy includes a well-planned distribution plan to ensure your content reaches the right audience through appropriate channels such as social media, email marketing, and guest posting.
  5. SEO Optimization: Incorporating SEO best practices in your content ensures that your website ranks higher in search engine results, increasing its visibility and organic traffic.
  6. Measuring and Analyzing: A successful content strategy involves continuous monitoring and analysis of key performance indicators (KPIs) to assess its effectiveness. Data-driven insights help you refine your strategy for optimal results.

Why Choose Phidev for Content Strategy and Development Services?

At Phidev, we take immense pride in our ability to craft content strategies that breathe life into brands. Our experienced team of content strategists and creatives work collaboratively to ensure that your content speaks directly to your audience, resonates with their needs, and aligns seamlessly with your business objectives.

  1. Tailored Content Solutions: We understand that every brand is unique. Our content strategies are custom-tailored to suit your brand’s personality, industry, and target audience, ensuring maximum impact.
  2. Data-Driven Approach: Our content strategies are built on a foundation of in-depth research and analysis. We delve deep into your audience’s behavior and preferences to create content that captivates them.
  3. Creative Excellence: Our team of skilled writers, designers, and creatives work together to produce visually appealing, engaging, and share-worthy content that stands out from the crowd.
  4. Proven Track Record: Our past successes in content strategy and development speak for themselves. Our result-oriented approach has helped numerous clients achieve their marketing goals.
  5. Continuous Improvement: We believe in the power of constant improvement. We continually monitor the performance of your content, adapt to changing trends, and make data-driven adjustments to maximize its effectiveness.

Conclusion

In the Content Era, content strategy and development are the driving forces behind successful digital marketing campaigns. A well-crafted content strategy can boost brand visibility, drive organic traffic, build authority and trust, and foster lasting customer relationships. At Phidev, we are passionate about creating content strategies that propel your business to new heights in the digital landscape. With our tailored solutions, data-driven approach, and creative excellence, we ensure that your brand’s story is heard loud and clear, captivating your audience and delivering tangible results. Let us be your trusted partner in unlocking the true potential of your brand through content strategy and development. Contact us today to embark on a journey towards digital marketing success.

This is a remote position: Work from home with an experienced team.

Phidev, a remote U.S. company based in El Paso, TX, is looking for someone with a strong understanding of web programming, WordPress Development, and digital experiences. The ideal candidate is organized enough to work from home with minimal supervision. As part of our team, you will work on a broad range of projects – from programming simple websites to implementing e-commerce and other solutions using WordPress.

This is an incredible opportunity to get down into the trenches of a growing digital agency and solve challenging problems daily. As a WordPress developer, you will work on projects that engage our customers’ audiences, including, but not limited to, interactive websites, custom cloud applications, digital advertising, and smartphone apps.

Every one of our projects is a team effort, and you’ll need to work well with project managers, developers, designers, and other stakeholders. If you love experimenting with technology, have some serious WordPress development skills, an eye for design, and are obsessed with creating lasting user and brand experiences, then keep reading!

Qualifications

  • Advanced (mostly written) English. Spanish is a big plus.
  • Proficiency in HTML, CSS, JavaScript
  • Experience with WordPress development
  • Basic understanding of PHP and MySQL
  • Familiarity with responsive design
  • Strong problem-solving skills
  • Ability to work collaboratively in a team
  • Good communication skills

Responsibilities:

  • Develop and Maintain Websites: Work with our design team to build and update websites using WordPress, ensuring functionality and user experience.
  • Collaborate with Team: Work closely with designers, project managers, and other developers on various projects.
  • Troubleshoot Issues: Identify and resolve website issues promptly.
  • Implement Design Changes: Translate mockups and customize WordPress themes into fully functional websites.
  • Optimize Performance: Ensure websites are fast, responsive, and SEO-friendly.
  • Conduct regular SEO audits and implement strategies to improve search engine ranking
  • Stay Updated: Keep up with the latest industry trends and technologies and provide recommendations/implementation of best practices

If you

  • Have excellent communication skills that enable you to present concepts and designs to internal teams and non-creatives
  • Pride yourself on impeccable work, relentless attention to detail, and always push yourself to make things ever-simpler and better.
  • Successfully manage multiple projects simultaneously and can handle a fast-paced work environment with deadlines, new challenges, and changing priorities
  • Are self-motivated, innovative, possess strong organizational and time-management skills, and have a problem-crushing attitude!

Then this job is perfect for you!

APPLY NOW

This is a remote position. Work from home with an experienced team.

Phidev, a remote U.S. company based in El Paso, TX, is looking for someone who has a strong understanding of programming web and digital experiences and that is organized enough to work from home. As part of our team, you will work on a broad range of projects – from programming simple websites to integrating systems and automating marketing campaigns across various digital channels.

This is an incredible opportunity to get down into the trenches of a growing digital agency, work with cutting-edge technologies, and solve challenging problems daily. As a developer, you will work on projects and communication pieces that engage our customer’s audiences, including, but not limited to, interactive websites, custom cloud applications, digital advertising, and smartphone apps.

Every one of our projects is a team effort, and you’ll need to work well with project managers, developers, and designers. If you love experimenting with technology, have some serious development and design skills, and are obsessed with creating lasting user and brand experiences, then keep reading!

Qualifications

  • Advanced (mostly written) English
  • Proficiency and experience developing and implementing on the web
  • A well-versed knowledge of object-oriented programming and design patterns
  • Programming experience in PHP, MySQL, Javascript, and frameworks
  • Git or another form of source control
  • Experience developing WordPress themes/plugins.
  • Knowledge of HTML/SCSS, responsive design principles, and standard UX/UI web practices
  • Eager to gain experience in the development of large-scale website projects, custom development
  • Experience on agile development cycles
  • Knowledge of native mobile app development (Android and iOS)
  • Knowledge of programmable marketing campaigns is a big plus

If you

  • Pride yourself on impeccable work, relentless attention to detail, and always push yourself to make things ever-simpler and better.
  • Have excellent communication skills that enable you to present concepts and designs to internal teams and non-creatives
  • Successfully manage multiple projects simultaneously and can handle a fast-paced work environment with deadlines, new challenges, and changing priorities
  • Are self-motivated, innovative, possess strong organizational and time-management skills, and have a problem-crushing attitude!

Then this job is perfect for you!

APPLY NOW

This is a full-time position. Part-time candidates will be considered if their expertise matches our requirements.

Phidev, a Digital Marketing Agency based in El Paso, TX since 2008, is looking for a passionate social media manager who will partner with our account strategist and project manager to ensure the long-term success of our customers.

As our Social Media Manager, you will be responsible for the implementation of different social media organic and paid campaigns. You will work alongside our design team to make sure our clients’ strategy is implemented on time. You will also participate in the creation of content and engagement. We need someone who understands and lives by under-promise and over-deliver and believes that high-quality customer service is not a nice to have but an expectation.

Responsibilities

  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions, and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools, and applications
  • Prepare and Explain Reports to different stakeholders

What we are looking for

  • Proven ability, desire, and commitment to succeed
  • Proven work experience as a Social Media Manager
  • Hands-on experience in content management
  • Have a positive outlook and the ability to take out responsibility for his/her successes
  • Demonstrated teamwork skills
  • Familiarity with Web Design
  • Demonstrated ability to communicate, present, and influence credibility and effectively, in English, at all levels of the organization, including executive and C-level
  • Solid Knowledge of SEO Basics, keyword research, and Google Analytics
  • Ability to foresee clients and agency’s needs before they arise and address them
  • Excellent listening, negotiation, and presentation skills
  • Excellent verbal and written communications skills
  • Organized
  • Analytical and Multitasking Skills

Nice to Haves but Not Required

  • Knowledge of Advanced S.E.O.
  • Bachelor’s Degree
  • Knowledge of conversational and written Spanish

Does this sound like right job for you?

APPLY NOW

The coronavirus pandemic and quarantine measures to contain it have had a strong impact on different businesses and the world economy. It has already significantly changed entire industries and the behaviors of companies and consumers. In times like these, it’s important to adapt quickly and change your business strategies in line with the new reality hence the need for digital marketing.

Many traditional marketing efforts are no longer effective: customers have stopped listening, or companies are too scared to spend money in such an unstable environment. You need a different approach that lets your clients know that you understand what they are going through. Digital marketing is one of the best instruments that can help not just to keep the business afloat but grow it during the crisis.

Everything goes online

The first shift we see is the rapid growth of online markets. Social isolation is one of the key factors that increased the demand for various online services/products during the pandemic. As a result, there is an influx of new users in the online marketplace. Taking advantage of this trend, it makes sense to review ways of selling products and services for those selling offline and open up new opportunities for their business.

Though, it’s not enough for an offline business to simply move to the Internet: you need to deeply understand what you are doing and why. And an investment in digital marketing can help reach a wide target audience, despite difficult times. 

Analyze the behavioral patterns

Another important thing that you should remember is that this crisis will not last forever, and the consumer’s demand will not disappear completely. The demand will change, as well as people’s behavior, priorities, and intentions.

Therefore, the most important thing for a business in a crisis is to constantly analyze the consumer sentiment and predict the behavior of a potential target audience. With digital marketing tools like Google Analytics or HubSpot, you can easily analyze data and identify new behavioral patterns of your customers. That will help you restructure the marketing system so that all this corresponds to the situation and new demand. Remember, it is better to have a plan for different scenarios or at least provide flexibility.

Keep up to date with your marketing metrics.

Now more than ever, it’s more important to keep a close eye on your digital marketing data. Please pay attention to what works and focus on it. If previously successful marketing is currently not producing results, then reduce or stop this type of marketing for a while.

This, of course, should be your daily philosophy. Study the data; explore trends; make changes as needed. Ideally, it would be best if you had daily monitoring and marketing analysis to make conclusions for small periods and, most importantly, to make the right business decisions.

SEO during COVID-19

Some companies might have decided to temporarily suspend their SEO campaigns during the pandemic due to the limited resources. But would it pay off? Is it the most efficient way of optimizing the marketing strategy? The answer is no. 

SEO is a long-term game, and what you do today with your SEO campaign will affect the organic search traffic that hits your site even after two months. Yes, budgets are tight right now, but stopping your SEO campaign would be a critical mistake. Customers may no longer find you when they are googling your product or services, and your revenue will decrease. As a result, your business as a whole will suffer from lost leads and lost revenue. So take advantage while your competitors might have stopped their SEO campaigns to dominate the search results.

The main benefits of digital marketing

One of the best things about digital marketing is that it is cheap compared to traditional marketing. For instance, according to WebFX the average cost for digital marketing services for SMEs in 2020 may range from $2500 to $12,000 per month. Digital marketing is more customer-focused and proactive. You can quickly analyze data, tailor your strategy, and personalize content based on the current needs of customers. It is relatively easy to determine the return on investment in digital marketing. You just need to define a specific marketing goal for each campaign and select the appropriate metric to measure. Finally, digital marketing generates more leads and has higher conversion rates, which generates more revenue compared to traditional marketing. For instance, according to a study conducted by Ipos, companies, which use digital marketing, experience 2.8 times better revenue growth expectancy.

Conclusion

Due to the pandemic, the market structure is undergoing significant changes; it has affected almost all business areas, especially the B2C segment. Though it’s important to understand that any crisis is also about opportunities, you just need to see them. The main thing is to act quickly and be agile. While other businesses are giving up, think about what has changed, what tools you can use, and how you can play with them. 

This is an adapt-or-die situation: businesses need to make a digital transformation and invest resources in digital marketing. In the online age, marketing requires market leaders to be proactive and use digital tools to monitor customer behavior, predict their needs, communicate with them, and build strong customer relationships.

At Phidev we provide comprehensive digital marketing services, so our clients rely on us. We can help you optimize your marketing strategies so you can minimize your losses from the crisis, increase the customer base, and continue growing your business. Feel free to contact usso that we can start working together to create effective solutions tailored to your business needs and transform your business during this crisis.

The increase of digital communication technologies has lowered the barriers between and companies. Customers are increasingly turning to the Internet to form opinions about products and services about companies as well as their reputation. According to a survey by BrightLocal, almost 97% of consumers research companies before buying their products. Healthcare services are not an exception. Patients do research screening different medical practices before choosing a healthcare professional. Hence, a strong brand online reputation is a key to differentiating and winning the battle against competitors!

Currently, online reputation is one of the most important intangible assets of any organization. It does exist for a company in any industry, regardless of whether it is working on it or not. However, suppose the formation of an online reputation is not controlled and left to chance. In that case, it can develop spontaneously, and there is no guarantee whether it will be positive or not.

Today, the problem of online reputation management is experiencing a real “boom.” A company’s reputation as a whole has a much more significant effect than individual reviews published about your healthcare practice on Google. This is why it’s essential to be proactive and take deft steps to manage your online reputation effectively. It will set you apart from your competitors and allow you to attract and retain patients, increase their loyalty, and create an expert image of your medical practice.

Below we prepared some tips for you that can help you to improve your online reputation management.

Develop a Long-Term Online Reputation Management Strategy

The first and most important tip for successful Online Reputation Management (ORM) is to invest in a comprehensive digital reputation management strategy. A good strategy will benefit you, highlighting you as a medical expert and presenting a positive online image to patients, potential investors, and employees. With the right ORM strategy, you will create a strong visible online presence fostering the growth of your healthcare clinic and expanding your professional network.

Online Audit Brand Name

As part of a successful ORM, it’s necessary to audit your brand name on the Internet regularly. You need to have a good understanding of your brand’s online image: how is your brand positioned, what do your patients and competitors say about you, what information appears when you ‘google’ your company name? You need to find and analyze all the relevant information about your brand that can impact your reputation. Gather all the data and transform it into valuable insights to improve your ORM strategy.

Ensure the company’s presence on Social Media Platforms

At a minimum, you must have your healthcare practice pages on Twitter, Facebook, LinkedIn, and Google+.  Though it’s not enough to just create pages on different Social Media Platforms, you need to continuously work on it, share interesting content, and engage with your target audience. That will enhance your credibility, increase user engagement rate, and attract new patients.

Set up brand alerts

To consistently monitor your brand on the Internet, it is advantageous to set up Google Alerts and Social Mention. These tools are free. You just need to enter your company’s name, product, or service for which you want to receive alerts. After that, you will be notified each time somebody mentions your brand, product, or service in any online discussion. Being proactive will protect your reputation and enhance your popularity in the eyes of customers.

Do not ignore or delete negative reviews

Never delete or ignore ignoring negative comments or reviews about your healthcare practice. It can significantly damage your whole reputation, which will be so hard to recover. Instead, you should admit your mistakes and take steps to resolve the issue. Remember, negative feedback is also feedback. It helps you to grow, improve customer services, and build stronger relationships with your patients.

For instance, if you or your company’s employees commit a mistake, fail, or do something wrong, and a patient leaves a negative comment about it on the Internet, you should take responsibility for it and sincerely apologize. When you sincerely apologize, it helps to resolve the situation, allowing you to reconcile the parties.

Be attentive and listen to your audience

When responding to complaints or negative reviews on the Internet, seriously think about the fact that there may be some truth in them and that you might need to improve your healthcare practice, especially if you continuously encounter negative comments on the same topic. Remember the aphorism that “the buyer is always right”? Don’t be stubborn – be creative and find a way to improve your services and please the patient without getting into conflict with them.

Encourage your patients to share positive comments and reviews

To have a strong online reputation, you need to promote positive content about your brand on Social Media. Online Reputation Management is also the game of numbers: the more positive reviews there are, the higher your ranking is and the stronger your reputation. Hence, incentivize your employees and patients to share their feedback and leave comments in the online discussion. Remember to always engage with your patients offline, providing them with medical products and services and, most importantly, on the Internet earning their trust and respect.

Conclusion

Working on an online reputation brings many tangible benefits to your healthcare practice. It helps create a positive impression of you as a reliable supplier of medical goods or services, attract new patients, build long-lasting, trusting relationships with them, and finally increase revenue. Therefore, there is no doubt that you need to dedicate time to manage your online reputation!

You can manually search for reviews and mentions of your brand or company on various websites and social networks, often requiring a lot of time and effort. Or you can hire a digital marketing agency that will professionally manage your online reputation creating a positive image for your healthcare practice and tackling any reputation issues that arise on the Internet.

One way or another, you must have control over the online reputation of your medical practice. Always be aware of what patients are saying about you on the Internet, be creative and proactive, and take steps to maintain a positive online reputation.

At Phidev we offer effective digital marketing solutions tailored to the needs of your organization. Feel free to contact us and we’ll answer all the questions that you have.

You are trying to grow your medical practice, and you have come to the conclusion that it is necessary to develop your social media presence. But where to start? What content should you post? How can you engage with the audience? If you have these questions, this article will be useful for you. Here are some tips for your social media marketing plan.

1. Engage with your patients and followers

Social Media Engagement is very important for your business. It helps to strengthen relationships with your patients, build their loyalty, as well as increase your sales. Keep in mind that it’s very important to track all the comments, reviews, and questions that your followers leave on your Social Media. Unanswered questions and negative reviews may damage your reputation and significantly decrease your customer base. So, make sure that you constantly communicate with your patients, answer their questions, reply to comments and share relevant content.

2. Share health news and your professional knowledge

One of the best ways to engage with your patients on Social Media is by sharing health news. You need to be a source of useful and reliable information. Remember, almost everything starts online now. So, use social media pages to share posts that can help your patients to find an answer to complex questions about health care and/or preventive medicine.

For instance, one of the hottest topics in 2020 is Covid-19. So be the initiative and share your knowledge and professional opinion about it. That will increase your credibility, improve your image in the eyes of customers, and drive engagement and lead generation.

 

3. Raise patients’ awareness about your events

Engage with your followers and attract new ones by raising their awareness about the events that you organize. For instance, now during the pandemic, you can run online contests, competitions, and/or quizzes with gifts to encourage people to actively interact on your medical practice’s Social Media page raising your popularity among patients. Though, it’s important to balance promotional content with educational information. That will significantly increase customer value.

 

4. Highlight your brand, your accomplishments, and everything you do

Health is a serious topic, but that doesn’t mean your brand should have a dark image. Create a positive image of your brand in the eyes of your patients and followers.

For instance, it is beneficial to talk about your mission, corporate values, and initiatives that you have. Tell your patients about the activities that you are involved in. It can be volunteering, helping elderly people, fundraising money for the sick people – participation in any of these activities will show that you are not just a health professional, but an active community participant that strives to care about other people.

Remember, you need to have a differentiator that highlights your brand and makes you stand apart from the competition.

 

5. Embrace user-generated content

If you have patients who publish content about your medical practice on their social networks, you can contact them and ask for permission to re-share their content on your Social Media Page. User-generated content is a powerful marketing tool to increase brand awareness of your medical practice and at the same time show appreciation to your patients.

As you can see, social media is a great platform for raising awareness and trust in your brand. And if you know how to use this tool effectively, you can build a strong brand reputation! Focus on creating value for your customers, share with them useful health tips, try to solve their problems, communicate with them, and answer their questions.

 

If you want your Social Media Marketing campaign to be held at a high-quality level, then trust the Phidev Digital Marketing Agency. We are here to help you grow and have a strong presence on Social Media.

 

Many of us already heard about Pay-Per-Click or PPC, though some people still might not know what exactly that is and how it works. In simple words, PPC is an online marketing model that allows advertisers to place an ad online paying a commission only when the ad is clicked. Essentially, PPC is a way to buy visits to your site, rather than trying to earn visits organically.

Pay-Per-Click is a very popular digital marketing tool actively used by businesses from different industries, and the medical sector is not an exception. For instance, some Internet users might be actively searching for keywords related to healthcare professionals when they want to book an appointment or when they are looking for some medical services. And if you use PPC ads, you may miss a lot of prospective patients. While in contrast, if you use it, you will have more patients and higher sales.

 

Why should a healthcare professional use PPC?  What are the benefits?

1. You only need to pay for an action – when an Internet user clicks on your ad. Taking into consideration that the average cost per click in Google Ads is between $1 and $2, PPC advertising may considerably reduce your overall marketing costs.

2. PPC is a very handy tool that allows you to track click-through rate, ad position, and the number of leads and measure your return on investment right away. That way you can plan your marketing expenses ahead, optimize costs per click and make ad-hoc adjustments to the digital marketing campaigns.

3.You can tailor your PPC ads to a targeted segment of customers, for example, patients in a certain age group or patients within a specific geographical area, or patients who are looking for specific services. Hence, you can ensure that you focus on the right patients’ niche driving relevant traffic to your medical practice’s website.

4. The better and more specific your digital ad is, the better your ad rank is. Google AdWords always rewards the good performance of the ads, their relevance, and high click rate by charging less fee per click. Therefore, it is very beneficial to create a highly curated ad, as it will help not only to lower costs but also to increase your brand’s online visibility and attract more targeted patients to your website.

5. PPC can significantly increase your profits. According to Google’s economic impact, for every $1 spent on Google ads, a business will get $8 in profit, which means that your ROI is 700%. Of course, to make profits from PPC ads you need to do deep research and select relevant keywords that will drive traffic to your ad, otherwise, you may even end up losing money.

 

How does the sales funnel work with PPC for healthcare professionals?

First, an Internet user (potential patient) searches for keywords. E.g. medical practice in El Paso, the best healthcare professional in Texas, high-quality medical services, etc. Then Search Engines (Google, Bing, Yahoo, Yandex, etc.) display a search results page with paid adverts placed at the top of the page (The most relevant ads will appear first). After that prospective patients usually click on the ad and/or check reviews about the doctor resulting in booking an appointment with the professional´s clinic. As you can see, tailored PPC ad noticeably fosters the sales process.

It’s also important to take into consideration that there are different Pay-Per-Click advertising strategies for doctors. These are the most popular ones:

 

  • Google AdWords for healthcare professionals Websites. This platform is one of the best digital marketing tools for businesses that allows placing PPC ads in Google search. It helps the medical practice to grow an online presence, increase visibility and build an online reputation.

 

  • Display advertising for healthcare professionals. Display Advertising includes all the ads that you see online. It’s a useful tool that allows you to get your message out to customers across different Internet platforms (LinkedIn, Facebook, Twitter, YouTube, etc.), engage with them, deliver relevance and impact your bottom line.

 

  • Bing Ads for hospitals. Bing Ads are search ads on the Microsoft Advertising PPC platform. It is similar to Google Ads with some different features and lower costs. Bing is a less popular search engine with lower traffic, however, there’re still a lot of untapped opportunities to increase the number of patients by using Bing Ads.

 

  • Yahoo Gemini Ads for healthcare professionals. Another inexpensive platform for PPC ads with an 11% share of mobile search traffics. Even though it has much less traffic than Google, Yahoo Gemini has some appealing features – it allows a wide scope of geotargeting not only based on geographical location, gender, or age but also based on the interests of the target audience.

 

So, don’t think what is better – Google Ads, Bing Ads, or Yahoo, instead use all of them to increase reach out to potential patients across different platforms.

It is very challenging to create and optimize Pay-Per-Click campaigns that will generate fast tangible results for your medical practice. And if you want to have a successful PPC campaign, you need to hire a digital marketing professional with strong expertise bringing you real value and return on investment.

The development of digital culture sets fundamentally new models of consumer behavior in all existing industries, and the healthcare industry is not an exception. The marketing of healthcare professionals is rapidly moving to digital, which becomes a key channel for promotion and communications with patients and other clients.

Besides, Covid-19 has dramatically changed our way of life, work, and business. Therefore, as a reputable healthcare professional, you can’t just continue conducting your medical practice as before. We live in a period of the pandemic, and everything you’ve ever done before is now perceived differently by patients, they search for everything online and they expect to be able to get medical services virtually. In this regard, there is a strong need for healthcare professionals to have a winning digital marketing strategy that can add value and differentiate them from others.

Here are our top 10 digital marketing strategies to help you succeed:

  1. Set up a professional website for your doctor’s practice and make sure your information is consistent.

To succeed in the digital world, it is important to have a modern, user-friendly, and informative professional site for your medical practice. Nowadays, patients select healthcare professionals based on their digital outlook, and visiting your website creates the first impression of your practice among potential clients.

Therefore, it is very important that your website is completed and has accurate information about hours of operation, address contact info, type of accepted insurance, and any other relevant information. This will help clients find everything they need on your site, increasing customer satisfaction and, as a result, improving the efficiency of your staff.

Furthermore, make sure that you have updated and unified listings in all online medical directories. The more online directories you have, the stronger your online presence and outreach, which gives you a competitive advantage over rivals.

  1. Optimize your website for search engines.

You need to ensure that your website is not only professionally presented but also contains SEO-optimized content. SEO involves many aspects, such as the keywords used on your page, the links placed, or simply structuring your medical site so that search engines can classify and understand it. All of these aspects are necessary to have a high ranking of your website in Google and other search engines, generate visitor traffic, and increase your brand awareness.

  1. Make Sure that your site is optimized for users.

The user interface (or UX) of your website is an indicator of the availability of information that Internet users (your potential patients) are looking for. Therefore, your website should be complete and filled with relevant content to enhance the interaction between you and the patient. For instance, it’s advantageous to add a personal patient profile to the website, where patients can book an appointment, update their personal information, view test results, etc.

  1. Make sure that the site is optimized for mobile devices

Nowadays, more than two-thirds of all online sessions are conducted using mobile devices. This is a clear indication of the ever-growing importance of properly optimizing your website, interface, clinic information, and blog content for mobile devices so that the user experience is positive.

  1. Increase your presence on Social Media Channels.

One of the most effective ways of interacting with existing and potential patients is Social Media Marketing. In today’s world, it’s essential to have a presence on Facebook, Instagram, Twitter, LinkedIn, and YouTube. That way, you can promote your brand, improve your reputation, increase the credibility of your medical practice among clients, and attract today’s tech-savvy patients. Always keep your social media consistent and updated with relevant content so your customers can constantly engage with you.

 

  1. E-mail and SMS marketing

Another powerful digital marketing instrument is email marketing. It’s one of the best tools for communicating with your patients and keeping them informed about your practice and relevant news. Keep in mind that you must plan email marketing campaigns and tailor their content to the needs and interests of each of the target markets. That way, the message that the patients receive is personalized and keeps them engaged with you.

  1. Running Pay-Per-Click Ads

Pay-per-click ads allow you to display online advertisements only to the intended audience – Internet users that are searching for the keywords that you are targeting. This allows you to filter and skip a general untargeted audience, presenting your medical practice only to interested customers.

  1. Generate patients reviews

Patients’ reviews are one of the most important SEO factors that affect your Google ranking and impact your credibility as a doctor among existing and potential patients. Since nowadays patients choose a doctor based on reviews, do not hesitate to ask your clients to provide them for you. The more positive reviews you have, the better your SEO will be and the higher your chances of attracting more customers.

  1. Create video content

Video content with the doctors is the most interactive way of communication, advertisement, and brand promotion, with the highest media outreach and engagement rates. Creating video content will not only promote your practice and attract more clients but also make your patients know you better and develop trust among them.

  1. Marketing Analytics

Tracking tools are highly recommended to monitor the performance of your website and digital marketing efforts. For instance, Google Analytics can provide you with data about your target market, # of visitors, traffic, conversion rate, time on page, buyer’s journey, engagement rate, etc. That information will provide you with the entire marketing picture helping you to better plan your digital marketing campaigns and understand what is your ROI.

Developing strong digital marketing strategies for doctors will ensure your long-term success. It embraces the evolving digital format, opens up new ways to improve the effectiveness of medical marketing, and improves the quality of patient care services. Consider hiring an expert digital marketing agency that will create a winning strategy and generate a return on your investment.

The very first website in the world was created by Tim Berners-Lee, a British scientist from the European organization for nuclear research (CERN). The author conceived the site as an open space where everyone can search for ideas and share them. This site became the basis for the development of the modern Internet. However, 30 years have passed since then, and during this time, the Internet has undergone significant changes.

Nowadays there are 4.13 billion Internet users and over 1.74 billion various business websites available on the Internet: grocery stores, boutique shops, beauty salons, eye clinics, insurance, pharmacy, coffee shop, bank, accountants, etc. Though, despite the online diversity and digitalization, some companies are still not aware of the importance of having a website for business and marketing purposes. And doctors are not an exception, surprisingly some of them still truly believe that there’s no need and value for them to have a website. Well, let’s find out if this is the case and why a doctor should have a website.

 

Brand Awareness

First of all, a website is the face of any business, it is what Internet users (potential buyers) see when they first visit your website searching for answers. In fact, it’s their first impression about you as a medical professional and your business, that can significantly increase your brand awareness. Hence, if there’s no website, there’s zero impression about you as a doctor.

 

Business Reputation

For patients, a website determines a doctor’s reputation, credibility, and professional expertise. Nowadays people are very hesitant. If a doctor doesn’t have an online presence yet, it is considered a very negative signal by its existing and potential patients. It can ruin a reputation putting the business at risk. People don’t trust word of mouth anymore, they search online, do due diligence and if they don’t see your Internet presence, they will find another medical professional who already has it. 

 

Business Growth

Your business can only keep growing if you get more patients. And if a doctor has a website, it means more and more people will visit it and get to know about the doctor, its practice, expertise, and reputation. It’s a very powerful marketing instrument that generates more leads for your business increasing sales and driving business growth. 

 

Everything is online now

Nowadays it is very easy to find a doctor on the Internet, you just need to search for the keywords on Google and it will automatically generate a list of search results for you. But for the customers to be able to find you, you need to be online, you need to have a website. On top of that, you need to have a good website: user-friendly, easy to navigate, and relevant content. Take into consideration that patients usually look for specific information: doctor’s practice, prices, contact information, locations, office hours, reviews, medical news, and online booking. Make sure you have it on your website and that way you’ll make your patients satisfied.

 

Improve Customer Service

Having a website will also help to increase operational efficiency and customer satisfaction. Do you know that 60% of the patients, that is on hold for more than a minute, usually hang up? Just imagine how many potential clients can a clinic lose just by making them wait on the phone to book an appointment. In comparison, a website is a virtual office that works 24/7. At any time, patients can visit it and get the information they need. They don’t need to wait until the clinic opens to get the answer that they want, with the website they can find everything they need there: book an appointment, find the description of services, prices, etc. This significantly increases the productivity of the staff and essentially improves customer service driving value and customer satisfaction.

 

Conclusion

A good website is a strong marketing and communications tool that you can use to build and maintain long-lasting engaging relationships with your customers and grow your business. If you already have a website, that’s great, but don’t stop working on it, constantly update it with relevant content, and work on SEO and google ranking. But if you don’t have one yet, you are probably missing out on many potential consumers.

 

It’s time to digitalize and transform your business. Consider hiring a professional agency that can create and maintain a high-quality website for you with tailored content and SEO strategy. That investment will definitely pay you off.

What do you think of when you hear the word “Google”?

Somebody would say it’s a multinational company, another one would say that it’s a tool that we use to ask questions and search for answers on the Internet. A marketer would say that Google is a great tool for inbound marketing. But what is Google for your business? Does it have any importance and impact on it? Should we think about Google when we create a website? Let’s go bit by bit.

Top Results Appear First

When an Internet user searches for something on Google, the first page of search results will display the most popular text fragments that the search engine believes most closely corresponds to the request. In most cases, the user will only check the top results on the first page skipping the rest of the search results. Therefore, if your website is low in Google ranking, it will not be displayed at the top of the search. This is why it is important to put the page in the top search results since pages from the top ten are most often displayed on the first page.

Business’ Credibility

It’s also important to mention that displaying in Top Search Results Page significantly increases the credibility of the website in the eyes of the Internet users, which respectively enhances the authenticity of your business in the eyes of its clients. That is a psychological factor that can benefit a business’ image and differentiate it among rivals.

Leads and Traffic

When a website is displayed in Top Search Results, it also essentially increases the visibility of the site driving more leads and traffic to it. Can you believe that websites that are at the top of searching results capture 36.4% of the traffic that is missed by websites with a lower rating? This means that a business misses a lot of opportunities if its website appears even on the second page of the search results.

Increase the Conversion Rate

Companies that are ranked higher in Google can significantly increase their conversion rate and for that, you have to keep in mind the reviews and overall rating of the company on Google. The higher your rating and the more positive reviews you get, the better your conversion rate will be.

What impacts your ranking on Google?

There are about 200 factors that Google uses when sorting sites in the search engine and ranking it. All of them in one way or another affect Google rankings, but among the factors that have the greatest impact on ranking are site architecture, domain security, incoming links, topic selection, individual keywords, structured content, meta tags, and website speed. Focus on these factors strengthening your website’s security, architecture, design, content, and tailoring keywords, and it will pay off rank your site at the top of the search results list. However, bear in mind that after getting to the top you need to continuously work on website and SEO to stay there and differentiate among competitors.

We hope that now you understand the importance of Google ranking, and do not underestimate the impact that Google can have on your business. So if you want to be successful on Google, we highly recommend you to hire an expert SEO Agency that will create an effective strategy for you and help you to get rid of the Google ranking problem.

Does your organization have an in-house marketing team? If yes, that’s great, but it’s never enough. We recommend you consider hiring an SEO agency that can benefit your business development in the long term.

What are the main reasons you outsource SEO and hire an agency specializing in that?

Reason #1 – Accountability

When you partner with an SEO agency, you will have to sign a contract of services that will be legally binding for both parties. Therefore, when you start working with an SEO agency, you will have a proposal, deliverables, and other relevant documentation stating your SEO agency’s objectives and responsibilities. This accountability level will help drive the desired outcomes and achieve better results than doing SEO in-house.

Reason #2 – SEO Agency’s expertise

An SEO agency is a team of experts in search engine optimization that can handle anything from setting the right SEO strategy for your business to its implementation. You will be able to get an informative solution from an industry expert rather than searching for the answers yourself and potentially incurring unnecessary costs.

Reason #3 – Tailored Strategy

An SEO agency will help you to build a strategy tailored to your business objectives. If you manage your SEO efforts yourself, you will have to go throughout the process, possibly making mistakes and putting yourself at risk of throwing money at a project that might not be worth it. An SEO agency can provide you with faster and less expensive solutions that are 100% tailored to your business objectives helping to scale up your business and significantly increase your revenue in the long term.

Reason #4 – Fresh Ideas

An SEO agency is an independent party with a fresh pair of eyes to look at your business and your digital marketing performance. It can give you relevant feedback and generate new ideas to optimize your website and increase efficiency.

Reason #5 – Increase brand visibility

An SEO agency helps increase your business website’s rankings in the global marketplace and obtain a sustainable branding impact. Companies that don’t use SEO effectively have lower rankings and remain unnoticed on the Internet, while an optimized SEO strategy will help your business to appear in search ahead of well-known brands.

Reason #6 – Customer Acquisition

Another reason to hire an SEO agency rather than doing it in-house is customer acquisition. A successful SEO strategy can significantly increase the number of website visitors driving the traffic, lead generation, customer acquisition, and converting them to sales. While you and your team keep doing what you do best: delighting such customers.

Reason #7 – Website Audits and Reports

An SEO organization will frequently conduct website audits and generate keyword and ranking reports for your website. This will help your business define the scope of SEO and to better clarify your website positioning by analyzing data and tracking changes and improvements. 

Reason #8 – SEO Maintenance

It is essential to understand that SEO is not just a one-time assignment; it is a long-term constant process. It is a strategy with a set of actions that should be taken to achieve your business goals. When you hire an SEO agency, you don’t need to worry about regular website checkups, fixing the bugs, continuously working on increasing your website popularity and driving more organic traffic to a website. An agency will take care of it, helping your business to grow. This should free your time to develop other aspects of your business.

Reason #9 –  Algorithm Changes

An SEO Agency is always aware of the latest trends, ranking algorithm changes, and SEO techniques. Rather than searching for the latest SEO trend and trying to understand how to implement it yourself, if you outsource SEO to an expert agency, it will save you a lot of time and trouble by allowing you to fully focus on your own business.

Hire an SEO Agency and it will help significantly boost your business’s search visibility, drive traffic to the website, strengthen your brand name, increase your online rankings, acquire more customers, and generate more revenue while having time to focus on your business and responsibilities. It’s an investment that will pay off. 

This is a full-time position. Part-time candidates will be considered if their expertise matches our requirements.

Phidev, a Digital Marketing Agency based in El Paso, TX since 2008, is looking for a passionate sales representative who will partner with and ensure the long-term success of new customers. In other words, you will be our will help our clients grow with our suite of services and products with no limit earning potential.

As our Sales Representative, you will be responsible for developing new long-term relationships with your portfolio of customers, connecting with key business executives and stakeholders and demonstrate the power of digital marketing and how it benefits their organizations. You will guide and close prospective clients as they learn how Phidev can help them improve their acquisition and retention rates, and overall business profitability. You will liaise between customers and the designated project coordinator to ensure the timely and successful delivery of our solutions and services according to customer specifications. We need someone who understands and lives by under-promise and over-deliver and believes that high-quality customer service is not a nice to have but an expectation.

Responsibilities

  • Proactively manage and grow as sales pipeline, send personalized emails, generate interest, qualify prospects, and schedule meetings.
  • Identify customer needs, requirements and opportunities
  • Build and maintain strong, long-lasting customer relationships
  • Develop a trusted advisor relationship with key accounts, customer stakeholders and executive sponsors
  • Ensure the timely and successful delivery of our solutions/services according to customer needs, objectives, and specifications
  • Convey an attitude of support and respect for Phidev’s policies, procedures, clients, and co-workers
  • Research accounts, identify key players and generate interest
  • Become an expert at presenting how Phidev’s digital marketing services can help clients improve their business fundamentals
  • Close new business at or above quota level by identifying clients willing to invest both time and money in leveraging our digital marketing services
  • Bring your thinking, strategies, and ideas to advance our company’s values, unique culture, and vision for the future

What we are looking for

  • Proven ability, desire, and commitment to succeed in sales by meeting and/or surpassing your quota
  • Demonstrated proficiency in selling and closing skills
  • Have a positive outlook and ability to take out responsibility for his/her successes
  • Demonstrated teamwork skills
  • Demonstrated ability to communicate, present, and influence credibility and effectively, in English, at all levels of the organization, including executive and C-level
  • Experience in selling client-focused solutions based on customer needs
  • Ability to foresee clients and agency’s needs before they arise and address them
  • Excellent listening, negotiation and presentation skills
  • Excellent verbal and written communications skills

Nice to Haves but Not Required

  • Previous experience/exposure to Digital Marketing
  • Bachelor’s Degree
  • Knowledge of conversational and written Spanish