Audisatt
We’ve worked with Audisatt to create an automated fiscal audit SaaS platform and a unique growth strategy and visual system for the online and offline world.
From a way to introduce the brand to a system that exceeds expectations with a unique experience.
Task
Build a System and Brand for Mexico's Top Fiscal Audit SaaS.
Audisatt is the first Software-as-a-Service of its type. It is an automated fiscal audit tool for the Mexican market. We are humbled and proud of our work, not only in developing the software but also in strategizing and creating the brand to bring fun and excitement to the fiscal world.
One of the main features of Audisatt is going and analyzing thousands, if not hundreds of hundreds, digital invoices and the company’s transactions to find what information is missing or needs to be added and, most importantly, if there are any anomalies or discrepancies. That is why we set out to create a brand and visual system that would be appealing to the eye and effortlessly reinforce and show what Audisatt is all about.
Developing and designing a SaaS platform is never an easy task, especially when the complexity of the subject covered is high. We had to break down different displays to a minimum so everyone could understand where the fiscal audit problems were and how to tackle them. If you are a new accounting assistant or the CFO and CEO of a company, Audisatt makes it now easy for you to understand what’s going on and how to find a solution.
We had much fun with this brand since we could not only design and develop the system itself but also because we had the freedom to explore concepts for the brand and create sales and brand collaterals that go beyond the screen. This allowed us to create a complete brand experience that reinforces the brand message and is also fun to wear and use.
We architectured and developed Mexico’s first automated audit SaaS system. By working with the accounting experts at Audisatt, we were create a complex, yet easy-to-use system that takes in thousands of files and goes over all of them to make sure information is complete, accurate and that it matches the companies books, by this, savings financial teams hundreds of hours of work, so they can focus on solving the problems Audisatt points out.
Developing the system was a complex task, but then we had to design the user experience to preven the user from feeling overwhelmed with all the reports Audisatt generates. Making different sections and types of information consistent through the system, while satisfying different user types needs, such as CFOs and accounting assistants, was also a big challenge that we were able to solve.
Creating a new brand and SaaS platform is not enough. We have to tell the world about Audisatt, what it does, and how it solves its customers problems. For this we created a marketing campaign and automation mostly based on LinkedIn. We automated email and Linkedin responses and integrated with different tools to make it easy for prospects to schedule their own demo bringing in hundreds of new customers.
Just like in all successful software development services, designing and developing and putting it out there is not enough. We need to know what features are driving conversion and what features customers are using the most. For this, we setup an analytics and monitoring system to know what is working and what is not. With this information at hand we keep improving and growing.
