Mobile internet usage is projected to overtake desktop internet usage by 2014— two short years away. If your website is not currently optimized to load fast and look good on a mobile device then you may be missing a part of the action. With people constantly researching businesses and options from their mobile devices to make purchase decisions, having a mobile friendly website is a must!
What is a Mobile-Friendly Website?
It’s a website that has been optimized for mobile devices. This optimization makes sure that your website fits on a mobile device screen, it loads fast, its text is legible, and most importantly, that it is usable from a mobile device.
Why is a Mobile-Friendly Website Important?
As mobile traffic continues to increase, your website will be visited by more mobile devices. There have been several studies showing that people will only wait 5 seconds for a website to load on their mobile device before they try a different option. There have also been studies showing that 73% of mobile searches turn into a purchase decision the same day. Do you really want potential customers to go away because your website did not load fast enough?
Most people will also look for another website when they have trouble navigating the site from their smartphone or when the content of your website does not show correctly. This is highly frustrating and it can be easily fixed with a mobile-friendly website.
Mobile is changing the way we do things; make sure your website is doing the same!