If you own any kind of business, a website becomes an extension of that business. Through your website, you provide your clients with a strong professional online destination, where they can explore what your business has to offer them. Many will agree that not having a business website is representative of a missed opportunity, and having a bad website can actually be detrimental to your business.
Regardless of the type of business you own, having a website is a vital part of your business because it gives it a certain level of credibility. Nowadays, if your business does not have a website, it is not relevant. According to BIA/Kelsey and ConStat 97% of consumers look online before buying a product or service. With this in mind, the main question is: “Should I hire an agency to do my website or should I do it myself?”
When creating a website there are 5 main things to consider:
Ask yourself, do you have the time to invest in creating your website? One of the first mistakes you can make is underestimating the process of creating a professional website. Consider the fact that creating, setting up, and populating a website can take a substantial amount of time out of your day to day business. From choosing a layout style, setting up a domain and linking it to the appropriate hosting provider, to constantly maintaining it afterward, your website needs constant care and attention.
Most people fail to realize how important content is. This may include but is not limited to, logo design, copy structure, and custom graphics creation. The “look” of your website reflects your business’ brand and communicates the type of business you are. Your logo alone represents a big part of your business’ image, it is what people will remember most. Using the right design programs to develop your logo and graphics has a real and direct impact on your business.
Poorly written copy can have a negative impact on your business. In addition to what you communicate with the look of your website, you also have to ensure the information you provide your customer is understandable. The copy for your website has to describe your website’s purpose in a way that it keeps your clients interested.
The key concern many business owners face is, “How much money am I willing to invest in a business’ website?” The idea of hiring a company to create a professional website for your business may seem a little bit daunting at first. But think of it this way, you are making a long-term investment that will directly and positively impact your business’ success. Pricing your website design and development can be subjective depending on the functionality of the website and what resources you decide to use. On average a professional website can be priced anywhere from a few hundred dollars up to a few thousand.
Sure, you might opt for a drag and drop template; however, depending on the type of business you own and how it operates, you need to think ahead on the type of functionality you want your website to have. The more you require of your website, the more elaborate your website structure becomes. Hiring a professional team/company to help you create your business’ website can be the best option for you and your business. There is an invaluable merit to the vast knowledge and experience a professional website developer can provide to you.
All in all, hiring a professional team to design and create your business’ website is the smartest and most practical decision you’ll make for your business. A team of professionals can provide you with the best techniques and latest formatting tools to make your website reflect the best of your business. By having a grade-A, professional looking and functioning website, you are ensuring your business’ stability and success for the future.
Ready to grow your business digitally? Contact us and together we’ll create a professional website that will do just that!