In this new era of technology, how businesses target their audiences has changed exponentially. The digital world has provided countless channels where you can expose your business to potential costumers. Regardless of what your business does or sells, exposure is everything. Actually, the more eyes you have on your business the more possibility of it expanding and succeeding on a larger scale. With this in mind, Facebook ads might just be the missing piece for your marketing plan.
How Social Media Changed Business Marketing
Nowadays, the majority of people can be reached through digital media. 81% of the US population to be exact. Let’s say that out of that 81%, the average person spends 1.72 hours online on the different social networks. Out of those 1.72 hours, 50 minutes are spent only on Facebook. Imagine having 50 minutes in which you can reach your customer and convince them to engage with your business. Whether this means buying your product/service or simply liking your Facebook page, every engagement counts.
Facebook began as a social networking site where you could find your friends and interact with them online. It opened a world of possibilities. Suddenly you could reach out to family members living far away, or reconnect with old high school friends with just the click of a button. In the same manner, the possibilities of using this platform to market to large audiences became a new prospect for businesses. Consequently, with time, Facebook evolved into one of the most reliable forms of social media and a highly trackable tool for marketers. Through Facebook ads, Facebook has been able to create partnerships with the big data brokers like Epsilon and Datalogix; allowing Facebook to offer a more commercial approach for marketers.
Benefits of Facebooks Ads
If you considering investing in Facebook Ads for your business here are some main benefits for you to consider
Targeting:
Facebook is first and foremost a socializing network with its main purpose being connectivity. This connectivity allows marketers to reach a wider audience. How? Through likes, comments, and shares. For example, you like a Facebook Ad that appeared on your timeline. By liking it, your friends can see that you liked it, and that might drive them to click the ad as well. The same applies to comments and shares of Facebook Ads. They all cause a ripple effect causing your Facebook ad to spread further than just your targeted audience.
However, it is really important to know who your audience is. Mostly because you need to know exactly for whom you’re writing the ad. You have to make them care enough about it to make them engage with it. The first step to define your target audience is to specify: who they are, where they are located, what they like, and how they behave online.
Measurability:
Marketing is highly defined by the numbers. It is crucial for marketers and business owners to be able to see the results of their marketing efforts. Technologic advances now allow for a much easier way of measurement when it comes to marketing online. Facebook Ads have an incredibly easy system that can test ads with great ease. Facebook Ads give you a very detailed review of how your ad is performing across your selected audience. You can easily see how many people liked, commented, or shared your ad. Additionally, you can see how many people it reached organically or through budget allocated to it. From all the data you gather, you can then assess how to better target your future ads.
Affordability:
Now, more than ever before, marketing to millions at a time is not only possible but incredibly affordable. The cost per Facebook ad depends on a variety of factors. Targeting range, quality of the ad, and even the time of the year your ad is published are factors that influence the cost of your ad. Digital marketing is no longer a foreign concept for marketers, in fact, it has become the norm. This means that is your business does not try to reach its audience online, then it is losing an essential percentage of their potential audience. With the low prices set for Facebook ad campaigns, there is really no logical reason why not to take advantage of all the benefits it provides your business.
Decide To Benefit From Experience
The benefits of using Facebook ads to market your business really are countless. However, at the end of the day it all comes down to you and what your main business goal is. Therefore, when you do decide that Facebook ads are the next step for the marketing efforts you have to be informed. It takes much more than simply sponsoring a post, it takes time and dedication, researching the analytics and understanding the metrics. For this particular reason, a professional agency can be instrumental in reaching the right people at the right time. Phidev can help you understand who your audience is and how to reach them on the different social networks. Contact us today and begin expanding your business.
