You are trying to grow your medical practice, and you have come to the conclusion that it is necessary to develop your social media presence. But where to start? What content should you post? How can you engage with the audience? If you have these questions, this article will be useful for you. Here are some tips for your social media marketing plan.
1. Engage with your patients and followers
Social Media Engagement is very important for your business. It helps to strengthen relationships with your patients, build their loyalty, as well as increase your sales. Keep in mind that it’s very important to track all the comments, reviews and questions that your followers leave on your Social Media. Unanswered questions and negative reviews may damage your reputation and significantly decrease your customer base. So, make sure that you constantly communicate with your patients, answer their questions, reply to comments and share relevant content.
2. Share health news and your professional knowledge
One of the best ways to engage with your patients on Social Media is sharing health news. You need to be a source of useful and reliable information. Remember, almost everything starts online now. So, use social media pages to share posts that can help your patients to find an answer to complex questions about health care and/or preventive medicine.
For instance, one of the hottest topics in 2020 is Covid-19. So be initiative and share your knowledge and professional opinion about it. That will increase your credibility, improve your image in the eyes of customers, and drive engagement and lead generation.
3. Raise patients’ awareness about your events
Engage with your followers and attract new ones by raising their awareness about the events that you organize. For instance, now during the pandemic, you can run online contests, competitions and/or quizzes with gifts to encourage people to actively interact on your medical practice’s Social Media page raising your popularity among patients. Though, it’s important to balance promotional content with educational information. That will significantly increase customer value.
4. Highlight your brand, your accomplishments and everything you do
Health is a serious topic, but that doesn’t mean your brand should have a dark image. Create a positive image of your brand in the eyes of your patients and followers.
For instance, it is beneficial to talk about your mission, corporate values and initiatives that you have. Tell your patients about the activities that you are involved in. It can be volunteering, helping elderly people, fundraising money for the sick people – participation in any of these activities will show that you are not just a health professional, but an active community participant that strives to care about other people.
Remember, you need to have a differentiator that highlights your brand and makes you stand apart from the competition.
5. Embrace user-generated content
If you have patients who publish content about your medical practice on their social networks, you can contact them and ask for permission to re-share their content on your Social Media Page. User-generated content is a powerful marketing tool to increase brand awareness of your medical practice and at the same time show appreciation to your patients.
As you can see, social media is a great platform for raising awareness and trust in your brand. And if you know how to use this tool effectively, you can build a strong brand’s reputation! Focus on creating value for your customers, share with them useful health tips, try to solve their problems, communicate with them and answer their questions.
If you want your Social Media Marketing campaign to be held at a high-quality level, then trust the Phidev Digital Marketing Agency. We are here to help you grow and have a strong presence on Social Media.