Did you know that only half of new business stay in business after 5 years according to the SBA? Of course there are a lot of different reasons behind such statistics but once of them, in many cases, is without doubt lack of planning and marketing.
Marketing consists of many, many things like branding, advertisement, publicity, website, word-of-mouth referrals, even your how you handle your customer service! All of them are important, but the most important thing is how they interact and complement each other to deliver your customer a unique and delightful experience. Continue Reading →
